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Edited by Kym Anderson, Professor of Economics, University of Adelaide, Australia and Australian National University<i>'This text provides a comprehensive overview of the global wine industry. The book has two primary components. The first evaluates trends in global wine production, consumption, and trade. The second evaluates these trends for major wine-producing and wine-consuming countries. As a whole, the book is an invaluable resource for those seeking to understand today's wine industry and the factors influencing its future direction. . . . </i>The World's Wine Markets<i> provides an excellent overview of the worldwide wine industry that is enhanced by the detailed case studies of major wine producers and consumers.'</i>
- Rachel E. Goodhue, Agribusiness,
<i>'This book is a useful contribution to the literature on wine, in large part because it offers a global picture of recent vintage.'</i>
- Brian Holly, Growth & Change,
<i>'This is a useful work, which provides a comprehensive overview of the world's wine markets. Its particular strengths are its global coverage, its focus on both production and consumption, and the large number of charts and tables with which the volume is replete. With authors drawn from across the world, the book provides interesting national perspectives on the practice of globalization. It will be of undoubted use to students and those in the wine trade who need easily accessible information on this most fascinating of global markets.'</i>
- Tim Unwin, Royal Holloway, University of London, UK and Editor, Journal of Wine Research,
<i>'World wine trade is undergoing the most radical transformation since the 1970s: New protagonists have helped to push markets' boundaries ever further afield in a world that has become a smaller place. This timely book offers a valuable collection of insights by academics into the gripping fight between seasoned performers from the Old World and their young pretenders from the New.'</i>
- Pierre Spahni, author of The International Wine Trade (1995, 2000),
The World's Wine Markets includes an in-depth look at the growth and impact of New World wine production on the Old World producers, revealing that between 1990 and 2001, the New World's combined share of world wine exports grew from 4 to 18 per cent, or from 10 to 35 per cent when intra-European Union trade is excluded. Original essays, by economists from each of the major wine producing and consuming regions in the world, analyse recent developments and future trends, and conclude that globalization of the industry is set to continue for the foreseeable future. Furthermore they argue that with increasing globalization, there is a greater need than ever for systematic analysis of the world's wine markets.
This fascinating work will appeal greatly to students enrolled in wine marketing and business courses, those studying industrial organization, and economists and other social scientists interested in case studies of globalization at work. As well, wine industry participants interested in understanding the reasons behind the recent dramatic developments in the industry will find this rigorously analytical yet accessible book of great value.