Part 1: Introduction and Historical Overview 1. To Label or Not to Label: Is That the Question? Jennifer Bair, Marsha Dickson, and Doug Miller 2. Consumers and Producers: Agency, Power and Social Enfranchisement Robert J.S. Ross Part 2: Social Labels in a Comparative Perspective 3. Ethical Labelling in Sri Lanka: A Case Study of Garments without Guilt Annelies Goger 4. Is There a Business Case for Improving Labour Standards? Some Evidence from Better Factories in Cambodia Raymond Robertson, Debra Ang, Drusilla Brown and Rajeev Dehejia 5. The Impact of the "Fibre Citoyenne" Label on the Moroccan Garment Industry and Its Workers Arianna Rossi 6. From a No SweatShop Label to Ethical Clothing Australia: A Snapshot at Six Months Patricia Brien Part 3: Towards an Ethical Garment Trade: Industry and Consumer Perspectives 7. Identifying and Understanding Ethical Consumer Behaviour: Reflections on 15 years of Research Marsha A. Dickson 8. The Strength of Weak Commitments: Market Contexts and Ethical Consumption Ian Robinson, Rachel Meyer, and Howard Kimeldorf 9. Social Labelling on the Web: How Fashion Retailers Communicate Information about Labour Practices to Online Consumers Llyr Roberts 10. Motivations and Concerns for Public Reporting about Corporate Social Responsibility and Compliance with Labour Standards: A Case Study of the Apparel Industry Theodora Pandelidis and Marsha A. Dickson Part 4: Contemporary Debates and Controversies 11. Providing Direct Economic Benefit to Workers through Fair Trade Labelling of Apparel the Fair Trade USA Apparel & Linens Pilot Project Heather Franzese 12. No Access to Justice: The Failure of Ethical Labelling Systems for Worker Rights Bama Athreya and Brian Campbell 13. Are Social Labels Symbols of Resistance?: A Case for Sweatshop-Free Procurement in the U.S. Public Sector Bjorn Claeson 14. Social Labelling and Supply Chain Reform: The Designated Supplier Program and the Alta Gracia Label Scott Nova and John M. Kline 15. Truth in Labelling: Towards a Genuine, Multi-Stakeholder Apparel Social Label System Eric Dirnbach

"Can consumer power be used to leverage improved working conditions and respect for labor rights in apparel global supply chains through social labeling? And, if so, under what conditions is social labeling likely to produce the best results? Combining an insightful historical perspective with a rich comparative analysis, the contributors to this volume convincingly suggest that social labeling can be fruitful if it is based on a global industry standard, with broad stakeholder engagement, and effective verification along the entire supply chain." – Mark Anner, Penn State University, USA