<p>"…a clear and passionate argument for companies focusing singularly on making the lives of their customers better—a thought-provoking thesis as more businesses shift from a primary focus on serving shareholders to embracing the values of stakeholder capitalism." — <b>Charter</b></p><p>Advance Praise for <b><i>Winning on Purpose</i></b>:</p><p>"[Reichheld's] most important work to date. It proves that the primary purpose guiding all great organizations is to enrich the lives of customers." — <b>John Donahoe, CEO, Nike (from the Foreword)</b></p><p>"Reichheld is a true pioneer in his field . . . his practical ideas earn a high Net Promoter Score." — <b>Adam Grant, <i>New York Times</i> bestselling author, <i>Think Again</i>; host, TED <i>WorkLife</i> podcast</b></p><p>"Reichheld has again delivered a compelling and remarkable piece on winning through customer loyalty . . . 'Do the right thing' and read the book!" — <b>Andrew C. Taylor, Executive Chairman, Enterprise Holdings</b></p><p>"This book is fantastic! Net Promoter is more relevant than ever in the digital world." — <b>Brad Olson, Chief Business Officer, Peloton</b></p><p>"[Reichheld's] thinking has influenced our organization for decades, and he has raised the bar once again." — <b>Tim Buckley, Chairman and CEO, Vanguard</b></p><p>"This book shows how NPS provides companies with both a moral compass and a powerful tool for success." — <b>Zeynep Ton, professor, MIT Sloan School of Management; author, <i>The Good Jobs Strategy</i></b></p><p>"<i>Winning on Purpose</i> confirms [Reichheld] as the unquestioned leader in his field. It's a must-read for any businessperson pursuing sustainable success." — <b>Walt Bettinger, President and CEO, Charles Schwab</b></p><p>"Reichheld has changed the business community forever, first with Net Promoter and now with Earned Growth. Every entrepreneur should read this book." — <b>Dave Gilboa, cofounder and co-CEO, Warby Parker</b></p>