This edited volume makes a unique and timely contribution by exploring in depth the topic of strategic communication and COVID-19 from a global perspective. It is widely agreed that effective and timely communication and leadership are crucial to the successful management of any pandemic. With the ongoing and possibly long-lasting impact COVID-19 has had on many aspects of communication and multiple sectors of our societies, it is critical to explore the role of strategic communication in change management during the COVID-19 pandemic and beyond. This book addresses such a need and is thoroughly grounded in rich empirical evidence gained through a global study of COVID-19 communication experiences and strategies. In the second half of 2020, a transnational team of senior researchers conducted research to investigate COVID-19 communications (COM-COVID-19) in different countries, representing Europe, Africa, Latin America, North America, South America, and Asia. The results presented in this book provide a compelling, current picture of the COVID-19 pandemic and strategic communication globally. Chapters individually explore the national and regional experiences and discuss relevant successes and failures of pandemic communication and specific learning from the 2020–2021 crises. By emphasising the discussion on key communication channels, sources of information, facts and concerns as related to the COVID-19 pandemic, the editors call for actions to develop effective strategies within unique national contexts, which can shed light on global expectations on necessary public health responses and communication. This book is written for scholars, educators and professionals in communication, public relations, strategic communication and corporate communication. It is also appropriate to use this book as a supplementary text for advanced undergraduate and graduate courses on relevant courses.
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This edited volume makes a unique and timely contribution by exploring in depth the topic of strategic communication and COVID-19 from a global perspective. Therefore, this book addresses such a need and is thoroughly grounded in rich empirical evidence gained through a global study of COVID-19 communication experiences and strategies.
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DedicationForeword Preface AcknowledgementsList of contributors List of Figures, Tables and InfographicsPart I: IntroductionChapter 1: A world turned upside downRalph Tench, Juan Meng and Ángeles MorenoPart II: Observations and responses from communication professionals around the worldChapter 2: A question of trust: Exploring trust concepts, experiences, and early observations from Europe Chiara Valentini, Øyvind Ihlen and Ralph TenchChapter 3: Communication professionals’ adaptation to COVID-19 impacts in North AmericaJuan Meng, Bryan Reber and Tong XieChapter 4: Latin America and the strategic communication dilemma in times of COVID-19Alejandro Álvarez-Nobell, Juan-Carlos Molleda, Ángeles Moreno and Ana María Suárez-Monsalve Part III: Global perspectives on COVID-19 communicationASIAChapter 5: Assessing COVID-19 communication in China:Communication channels, sources for information, and information retentionJuan Meng, Ruoyu Sun, Tong Xie and Zhao WangEUROPE – SOUTHChapter 6: "I am impressed by how quickly they changed": The impact of CSR communication initiatives during COVID-19 among millennials in ItalyElanor Colleoni, Mirko Olivieri, Stefania Romenti and Grazia MurtarelliChapter 7: Risk communication and disinformation in Portugal: How media consumption affects the understanding of COVID-19 health-protective messages Gisela Gonçalves, Valeriano Piñeiro-Naval and Sónia de SáChapter 8: COVID-19 information seeking in Spain: How media use affects trust in the governmentCristina Navarro, Ángeles Moreno and Cristina Fuentes-LaraEUROPE – NORTHChapter 9: The good, the bad and the ugly: Learning lessons from the UK’s COVID-19 communication Ralph Tench and Gemma BridgeChapter 10: Public trust in governments’ communicating with intermediaries: Finnish and Swedish governments during the COVID-19 pandemicChiara Valentini and Mark BadhamChapter 11: Experiencing COVID-19 in Denmark, Norway and Sweden: The role of the Nordic modelØyvind Ihlen, Bengt Johansson and Mark Blach-ØrstenAMERICA – SOUTHChapter 12: Strategic communication and left-wing populist governments: The paradigmatic case of crisis management due to COVID-19 in ArgentinaAlejandro Álvarez-Nobell Chapter 13: Brazil and the COVID-19 pandemic: Crisis communication management as opposed to public communication Andréia Silveira Athaydes, Karen Cristina Kraemer Abreu, Marcus Vinicius de JesusAMERICA – NORTHChapter 14: Factors influencing Americans’ preventive behaviours during the COVID-19 pandemic: Lessons for strategic health and risk communicators Sung In Choi, Yan Jin and Mark BadhamEUROPE – EAST AND SOUTH EASTChapter 15: Crisis communication by the government of Georgia during the COVID-19 pandemicNatia Kaladze, Leli Bibilashvili and Mari BandzeladzeChapter 16: Information-seeking behaviour and governmental communication assessment during the COVID-19 pandemic in RomaniaCamelia Cmeciu, Anca Anton, Anamaria NicolaChapter 17: COVID-19 communication in Turkey: Exploring the public’s information-seeking behaviourÖzlem Alikılıç, Ebru Gökaliler and İnanç AlikılıçAFRICAChapter 18: An African perspective of COVID-19 communication: Citizens’ perspectives and sense-making of the pandemic in NigeriaChinedu Jude Nwasum, Ezinne Chioma Abaneme and Aloysius Chukwuebuka IfeanyichukwuPart IV: ConclusionChapter 19: Implications for the future of strategic communications from the COVID-19 pandemic Ralph Tench, Juan Meng and Ángeles MorenoIndex
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Produktdetaljer

ISBN
9781032026961
Publisert
2024-05-27
Utgiver
Vendor
Routledge
Vekt
453 gr
Høyde
234 mm
Bredde
156 mm
Aldersnivå
U, P, 05, 06
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
364

Om bidragsyterne

Ralph Tench is professor of Communication and director of research for Leeds Business School, Leeds Beckett University in the UK, and past president (2017–2020) of the European Public Relations Research and Education Association (EUPRERA). Professor Tench’s research involves national and international funded projects from the private sector, the EU, public health and research councils.

Juan Meng, PhD, is the Head of the Department of Advertising and Public Relations at the University of Georgia, USA. She serves on the national advisory board of the Plank Center for Leadership in Public Relations and the Institute for Public Relations (IPR) ELEVATE. Her research specialisation includes public relations leadership, leadership development, women and leadership in PR, and global communication.

Ángeles Moreno, outgoing President of EUPRERA is a scholar at the high-performance Group of Advanced Studies on Communication (GEAC) at the University Rey Juan Carlos, with extensive experience and leadership on transnational and awarded research projects. She is included in a prominent position in the national ranking of researchers with about 27 books, 16 chapters and more than 55 academic journal papers.