Retailing in the 21st Century Current and Future Trends
Produktdetaljer
Om bidragsyterne
Manfred Krafft holds the Chair of Marketing at the University of Muenster, Germany. He is also director of the Center for Interactive Marketing and Media Management (CIM). Professor Krafft has published articles in Interfaces, International Journal of Research in Marketing, Journal of Marketing, Journal of Marketing Research, Recherche et Application en Marketing and Marketing Science. For one of his papers he won the INFORMS Society for Marketing Science's Practice Prize in 2003. Professor Krafft serves on several editorial boards.
Murali Mantrala is the Sam M. Walton Distinguished Professor of Marketing at the University of Missouri. He has published articles in Marketing Science, Journal of Marketing Research, Journal of Marketing, International Journal of Research in Marketing, Marketing Letters, Interfaces, Managerial and Decision Economics and European Journal of Operational Research and serves on the editorial review board of Marketing Science. Professor Mantrala recently spent several years as a Manager with ZS Associates Inc., a sales and marketing strategy consulting firm, with clients in the pharmaceutical, insurance and broadcast media industries.
<p>From the reviews:</p><p></p><p>"The book âRetailing in the 21st Centuryâ improves contemporary retailingâs public image, enhances the knowledge of its practioners, and stimulates further retailing research. ⌠Overall, practitioners as well as academics will strongly benefit from this book, as it depicts examples of best practice in retailing, most recent findings from academic research and conveys interesting insights into current and future trends in retailing." (A. Kotouc, Thexis, Issue 3, 2006)</p><p>From the reviews of the second edition:</p><p>âManfred Krafft and Murali Mantrala, have successfully brought together an impressive list of 48 authors who include industry experts and leading academic scholars from Europe, the USA, Australia, and India. ⌠Overall, I believe that practitioners as well as academics will strongly benefit from this book and find it stimulating and thought<b>-</b>provoking. ⌠it provides good insight about retailing ⌠. A selective reading would benefit anyone who hopes to succeed in tomorrowâs retail environment.â (Ardhendu Shekhar Singh, Journal of Consumer Marketing, Vol. 28 (7), 2011)</p>
Produktdetaljer
Om bidragsyterne
Manfred Krafft holds the Chair of Marketing at the University of Muenster, Germany. He is also director of the Center for Interactive Marketing and Media Management (CIM). Professor Krafft has published articles in Interfaces, International Journal of Research in Marketing, Journal of Marketing, Journal of Marketing Research, Recherche et Application en Marketing and Marketing Science. For one of his papers he won the INFORMS Society for Marketing Science's Practice Prize in 2003. Professor Krafft serves on several editorial boards.
Murali Mantrala is the Sam M. Walton Distinguished Professor of Marketing at the University of Missouri. He has published articles in Marketing Science, Journal of Marketing Research, Journal of Marketing, International Journal of Research in Marketing, Marketing Letters, Interfaces, Managerial and Decision Economics and European Journal of Operational Research and serves on the editorial review board of Marketing Science. Professor Mantrala recently spent several years as a Manager with ZS Associates Inc., a sales and marketing strategy consulting firm, with clients in the pharmaceutical, insurance and broadcast media industries.