Contents: Introduction to the Research Handbook on Major Sporting Events 1 PART I THE BIDDING AND AWARDING PROCESS 1 Are major sporting events relocated from developed to emerging economies? 18 Wladimir Andreff 2 (Successful) bidding for mega-events: the case of the Olympics 34 Elias B. Leppert and Wolfgang Maennig 3 The urban future of the Winter Olympics 45 Jean-Loup Chappelet 4 The geopolitical economy of major sporting events – where business and management meets politics and geography 60 Nicholas Burton, Simon Chadwick, Paul Widdop and Alex Bond 5 Examining outcomes of sport mega-event bidding for national sports development – the case of Turkey’s bidding for the UEFA EURO 2024 74 Cem Tinaz and Tim Ströbel 6 How big is home advantage at the Olympic Games? 88 Carl Singleton, J. James Reade, Johan Rewilak and Dominik Schreyer 7 Support for major sport event bidding in New Zealand 104 Mel Johnston and Geoff Dickson 8 Auckland’s Auld Mug: the leveraging of major sports event tourism legacies 114 Richard Keith Wright and Chris Barron PART II PRODUCTION AND MANAGEMENT (CHALLENGES) STAKEHOLDERS 9 Stakeholders in major sport events 135 Ryutaro Yamakita, Jordan T. Bakhsh and Milena M. Parent 10 Viewing a local organizing committee of a mega sporting event through the lens of an organization: analyzing performance in the context of organizational structure, design, and leadership 150 Rauf Mammadov 11 The diversity of international sports ecosystems and strategic and economic event models of international sports federations 166 Emmanuel Bayle and Josephine Clausen 12 Entrepreneurs and commercial ownership of sport events – the business development of Formula One 179 Harald Dolles and Karthik Raghunathan 13 Infront: a co-stakeowner of major sport events? 195 Therese Dille and Elsa Kristiansen 14 Sport sponsorship in the logic of value co-creation 207 Jan Schönberner, Stefan Walzel and Herbert Woratschek 15 Mega-event sports sponsorship in the United States 228 Kelly Evans and Stephen L. Shapiro 16 Understanding TV audiences for sports events 243 Daam Van Reeth 17 Mega sports event TV demand: synthesis and outlook 258 Payam Ansari and Dominik Schreyer 18 African continental sporting events and television: a difficult relationship to build 271 Gerard A. Akindes and Wadih Ishac 19 King of the flying hill: TV broadcasts of ski jumping events in Planica, Slovenia 285 Simon Ličen and Mateja Mir 20 Commonwealth Games – legacies and futures 300 Michael Linley VOLUNTEERS 21 Volunteers at mega and major events – a review 317 Berit Skirstad and Elsa Kristiansen 22 The role of volunteers at major events – creating a sustainable legacy of engagement and future opportunity 332 Joe Milner and Nicola McCullough FINANCIAL, ENVIRONMENTAL AND SOCIAL CHALLENGES 23 Packing and unpacking management control in major sport events 347 Per Ståle Knardal 24 Sporting infrastructure and urban environmental planning 362 Timothy Kellison 25 Environmental impacts of major sport events 373 Pamela Wicker and Tim F. Thormann 26 Sport at the climate crossroads: champions for climate or green-sportwashing? 386 Ricardo Simmonds and Roger Pielke Jr. 27 Mega-events and triple-baseline (un)sustainability 399 Sven Daniel Wolfe, David Gogishvili and Martin Müller 28 Event hosting at Vikersund Ski Jumping Center: stakeholder management and social sustainability 415 Elsa Kristiansen, Lasse Sonne and Therese Dille 29 Co-hosting major sporting events – an emerging trend 426 Stefan Walzel and Becca Leopkey MARKETING AND PROMOTION STRATEGIES 30 Major sport events and nation branding 440 Brendon Knott 31 An overview and analysis of sports mega-events as part of state soft power strategies 449 Jonathan Grix, Tom Bason, Louis Grix and Joonoh Brian Jeong 32 The international perception of major sport events: image, power and prestige? 461 Jan Haut 33 Sport nationalism in China: the origin, development trajectory, and trends after the 2022 Beijing Winter Olympic Games 472 Jiaxuan Peng, Yi Zhang and Shintaro Sato 34 National pride effects of major sporting events 485 Michael Mutz and Markus Gerke 35 Why Qatar’s hosting of the 2022 FIFA World Cup matters 498 Youcef Bouandel and Mahfoud Amara 36 The FIFA 2022 Men’s World Cup: Transformations in Qatar 508 Umer Hussain and George B. Cunningham 37 Legal issues for mega sport events in the Middle East 521 Zachary R. Calo 38 Understanding tennis spectators’ behavior and the role of social media – cases from Qatar 529 Dalia A. Farrag, Othman Althawadi and Yara Zeyad Ali 39 Promoting major sport events in the Western Cape, South Africa 541 Kamilla Swart and Lyndon Bouah 40 Strategic impacts of non-mega-events on destination brands: a case study of the Cape Town Cycle Tour in Cape Town, South Africa 550 Janice Hemmonsbey RISK MANAGEMENT AND IRREGULARITIES 41 Large sporting events and public health and safety 563 J. James Reade 42 New era, new normal, new challenges: managing crises and disasters at major and mega sports events 579 Richard Shipway 43 Corruption in connection to major sport events 591 Joerg Koenigstorfer 44 Crime related to major sporting events 607 Ryan Bagwell, Wanda E. Leal and Alex R. Piquero 45 Doping and mega-events: the paradox of doping as a problem and a solution 618 Jan Ove Tangen, Bjørn Barland and Bieke Gils 46 Doping in elite sports: the athletes’ perspective 635 Kjetil Haugen and Harry Arne Solberg PART III IMPACT AND MEASUREMENTS 47 Economic impact analysis versus social cost-benefit analysis: the case of a large city running event 648 Michiel de Nooij and Peter Horsselenberg 48 The economics of the World Cup 663 Victor A. Matheson 49 Communities affected by the 2014 football World Cup in Porto Alegre, Brazil: local consequences of global events 678 Billy Graeff 50 The Olympic economy on the edge: can the Olympic Games survive its current financial model? 693 Andrew Zimbalist, Harry Arne Solberg and Rasmus K. Storm 51 Economic impacts of sub-mega sports events: a case study of the Ryder Cup 709 Girish Ramchandani, Richard Coleman and Chris Gratton 52 Participation legacy and international sport events hosted in Australia 724 Stephen Frawley and David Bond 53 A socioecological framework for leveraging sport events for youth sport 740 Georgia Teare and Marijke Taks 54 Mass participation effects of major sporting events: establishing a research frontier 758 Rasmus K. Storm and Jon Martin Denstadli 55 Legacy of sliding sports facilities 1924–2026 776 Hannah Campbell-Pegg, Holger Preuss and Maike Weitzmann 56 The importance of measuring the perceptions of local residents – two major international sporting events in Hungary 801 Tünde Máté, Attila Kajos and Zsolt Havran Index 816

‘The Research Handbook on Major Sporting Events provides a current and broad international perspective on major sporting events. This informative Research Handbook includes contributions from researchers in a variety of disciplines from over 20 countries. In this ever-changing environment, it is a practical resource of new and relevant ideas for sport management scholars and students, sport industry practitioners, and sport enthusiasts.’