One of Canada's most successful homegrown businesses, Black's Photography grew from a single store to a national, and international, chain. Started by Robert Black's father, the business grew from Eddie Black's Limited, a radio and appliance store, to one of Canada's most successful photographic chains. In the decades that followed, Black's innovative advertising popularized photography like no other business before them, taking on industry giants and developing new photofinishing processes, including the 4 x 6 print. In this fascinating and entertaining volume, Robert Black, co-founder of Black's, weaves his own, and his family's, story into the history of the company. In equal parts family chronicle, autobiography, and business history, Picture Perfect is a remarkable look at a family business that rewrote the book on photography.