Develop an understanding of economics applied to the world of business. Economics for Business, 9th Edition is the ideal textbook for students studying Economics as part of a Business Studies degree or diploma. Clear, engaging, and packed with useful features, the text introduces the key principles of economics, illustrating how they can be used to understand real business problems and aspects of the business environment. The new, thoroughly updated edition reflects recent events that have shaken the business world. These include the Covid-19 pandemic, Brexit, and rampant inflation caused first by supply-chain problems after global lockdowns and then by the surge in energy and food prices following the invasion of Ukraine. Each chapter includes topical examples, news stories, and case studies from real businesses to explain and illustrate key economic concepts, as well as activities, questions, and useful summaries to help you check your understanding. Access the free student website which accompanies this book for additional learning support, including animated explainers of key economic models, extra case studies and answers to in-text questions. Pair this text with MyLab®Economics MyLab® is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab Economics personalises the learning experience and improves results for each student. If you would like to purchase both the physical text and MyLab® Economics, search for: 9781292440255 Economics for Business,9th Edition ’MyLab via Bundle’ which consists of:  Print textbookeBookMyLab®Economics
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Engage your students with core economic principles and demonstrate how they apply to real-life businesses. Economics for Business, 9th edition, is the ideal textbook for business students taking an introductory course in economics. Clear, engaging, and packed with useful features, it introduces the key principles of economics in a business context.
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About the authors Preface Publisher's acknowledgements Part A BUSINESS AND ECONOMICS The business environment and business economicsEconomics and the world of businessBusiness organisations Part B BUSINESS AND MARKETS The working of competitive marketsBusiness in a market environment Part C BACKGROUND TO DEMAND Demand and the consumerBehavioural economics of the consumerFirms and the consumer Part D BACKGROUND TO SUPPLY Costs of productionRevenue and profit Part E SUPPLY: SHORT-RUN DECISION MAKING BY FIRMS Profit maximisation under perfect competition and monopolyProfit maximisation under imperfect competitionAlternative theories of the firm Part F SUPPLY: ALTERNATIVE STRATEGIES An introduction to business strategyGrowth strategyThe small-firm sectorPricing strategy Part G THE FIRM IN THE FACTOR MARKET Labour markets, wages and industrial relationsInvestment and the employment of capital Part H THE RELATIONSHIP BETWEEN GOVERNMENT AND BUSINESS Reasons for government intervention in the marketGovernment and the firmGovernment and the market Part I BUSINESS IN THE INTERNATIONAL ENVIRONMENT Globalisation and multinational businessInternational tradeTrading blocs Part J THE MACROECONOMIC ENVIRONMENT The macroeconomic environment of businessThe balance of payments and exchange ratesThe financial system, money and interest ratesBusiness activity, unemployment and inflation Part K MACROECONOMIC POLICY Demand-side policySupply-side policyInternational economic policy Web appendix Key ideas Glossary Index
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Hallmark Features of this title Engaging features bring economics to life, relating theory to global business issues. Specialist business chapters and topics enliven the subject for business studies students.Direct and straightforward written style, with short paragraphs, aids rapid comprehension and provides maximum clarity.44 ‘key ideas’, highlighted and explained when they first appear, provide a ‘toolkit’ for your students, helping them relate different parts of the subject together.‘Pause for thought’ motivate students to reflect on what they have just read, encouraging a more active learning process.Despite considerable updating, the book retains its structure, making the transition to the 9th edition straightforward, and removing the need to update references to the chapters and pages.
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New and updated features of this title A great deal of applied material, extensively revised to reflect contemporary issues, debates, and policy interventions. All policy sections have been thoroughly revised to reflect the changes that have taken place since the last edition. The revised content includes:extensive analysis of the implications of COVID-19 for economies, businesses, and labour marketscoverage of the effects of rising inflation from supply-chain issuesthe Russian invasion of Ukraine. Many of the chapter boxes are new or extensively revised. All tables and charts have been updated, as have the factual references in the text.Economic analysis and debate have been strengthened and revised at various points in the book in light of economic events and developments in economic thinking.Building on the revisions in previous editions, there is now an enhanced discussion around behavioural economics.The analysis throughout the book on the issues of globalisation and financialisation has been extended.Most importantly, every part of the book has been carefully considered and, if necessary, redrafted, to ensure maximum clarity and contemporary relevance.
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Produktdetaljer

ISBN
9781292440132
Publisert
2023-06-09
Utgave
9. utgave
Utgiver
Vendor
Pearson Education Limited
Aldersnivå
U, 05
Språk
Product language
Engelsk
Format
Product format
Kombinasjonsprodukt

Om bidragsyterne

John Sloman was Director of the Economics Network from its foundation in 1999 until 2012. He is now Visiting Fellow at the University of Bristol where the Network is based, as well as Visiting Professor at the University of the West of England, Bristol.

Dean Garratt is a Senior Teaching Fellow at Aston Business School and an Associate of the Economics Network. Dean was also an academic assessor for the Government Economic Service and a tutor on HM Treasury's Graduate Development Programme.

Jon Guest is a National Teaching Fellow of the Higher Education Academy and a Senior Teaching Fellow at Aston Business School. Jon is also a Senior Associate of the Economics Network, a Teaching Associate at Warwick Business School and an Academic Assessor for the Government Economic Service.

Elizabeth Jones is a Professor of Economics and Director of Undergraduate Studies in the Department of Economics at the University of Warwick. Elizabeth is also a lecturer on HM Treasury's Graduate Development Programme and teaches Economics for non-economists courses across various government departments.

Discover more on our Sloman Economics news site.