"Robert White writes elegantly. The economic function of profit is well understood, yet, still often needed is explanation of the ethical significance of profit as reward-both material and symbolic-for productive achievement within a system of voluntary transactions. White argues forthrightly with compelling examples and clear logic."

- Stephen Hicks, Rockford University,

“Despite its incredible contribution to human flourishing, capitalism is constantly under attack. This is because many people consider capitalism to be immoral. How can an immoral system produce a superior outcome? Robert White shows that capitalism, driven by profit maximization, is the only fully moral economic system which is why it so successful. This book is well worth reading.”

- John Allison, Retired Chairman and CEO of BB&T and Retired President and CEO of the Cato Institute,

“Robert White has written a brilliantly-reasoned book, replete with vivid examples, demonstrating his theme that profit is indispensable to promoting human life and that the great wealth creators are moral giants.”

- Andrew Bernstein, Marist College,