<p>This volume fills a major gap in our understanding of the European Union’s normative power with its focus on the perceptions of third party <i>recipients</i> of EU norms and values. The editors have produced a book that combines conceptually strength with empirical richness to addresses an academic lacunae on the EU’s <i>norm takers</i> to excellent effect.</p><p>Professor Richard G. Whitman <br />Professor of Politics and International Relations<br />Director, Global Europe Centre<br />University of Kent</p><p></p><p></p><p></p><p>This exceptional volume makes a significant theoretical and empirical contribution to the research agenda on normative power by examining thirteen case studies in the impact of the cultural filter on EU norm diffusion. A genuinely rich diversity of scholars and case studies from across the world, including European, African, Australasian, Asian and global analyses, develop the cultural filter of EU norm adoption, adaption, resistance or rejection to excellent effect. Through an analytical emphasis on how the EU is received and perceived in the rest of the world, the volume makes an original and ground-breaking contribution to understanding the reflexive nature of EU norm diffusion and normative power.</p><p>Professor Ian Manners,<br />Department of Political Science,<br />University of Copenhagen</p><p> </p>