Contents Preface xii 1 Aesthetic Design 1 Jan R. Landwehr 2 Algorithm Aversion 5 Anne-Kathrin Klesse, Yue Zhang and Mirjam A. Tuk 3 Algorithm Predictability 9 Melanie Clegg 4 Algorithmic Advice 12 Benjamin von Walter 5 Algorithmic Consumption 15 Jana Gross 6 Anthropomorphism 18 Carsten Baumgarth 7 Anti-consumption 22 Julia Gisler 8 Art Infusion 25 Carsten Baumgarth 9 Augmented Reality Marketing 28 Joachim Scholz and Andrew N. Smith 10 Behavioral Pricing 32 Felix Schakols 11 Bounded Rationality 35 Kristina Kleinlercher 12 Brand Antifragility 38 Daniel Dietrich 13 Brand Authenticity 40 Lucia Malär 14 Brand Displacement 43 Kirk Kristofferson and Lea Dunn 15 Brand Gender and Brand Equity 46 Theo Lieven 16 Brand Personality 49 Lucia Malär 17 Brand Relationships 52 Janina Rebecca Kauz 18 Brand Trust 55 Mansur Khamitov, Koushyar Rajavi, Der-Wei Huang and Yuly Hong 19 CASA (Computers are Social Actors) 59 Carsten Baumgarth 20 Conspicuous Consumption 62 Perrine Desmichel and Bruno Kocher 21 Constraining Ideas 65 Reto Hofstetter 22 Consumer AI Experience 68 Stefano Puntoni, Rebecca Walker Reczek, Markus Giesler and Simona Botti 23 Consumer Brand Contestation 70 Daniel Dietrich 24 Consumer Co-creation 73 Daniel Wentzel 25 Consumer Creativity 76 Gry Høngsmark Knudsen, Mario Campana, Kat Duffy and Eric Arnould 26 Consumer Culture 81 Eric Arnould and Craig J. Thompson 27 Consumer Downsizing 85 Lisa Eckmann 28 Consumer Fetish 89 Eric Arnould 29 Consumer Identity 93 Americus Reed II, Mark Forehand, Stefano Puntoni and Luk Warlop 30 Consumer Needs 94 Hélène Gorge, Nil Özçağlar-Toulouse and Dannie Kjeldgaard 31 Consumer–Object Relations 97 Christiane Aufschnaiter 32 Consumer Patient 99 Anna Schneider-Kamp 33 Consumer Responsibilization 103 Johanna Gollnhofer 34 Consumer Socialization 105 Janina Rebecca Kauz 35 Consumer Temporality 109 Thomas Robinson 36 Consumer Tribes 113 Carlos A. Diaz Ruiz 37 Consumption Communities 116 Jan-Hendrik Bucher 38 Consumption-led Market Shaping 121 Carlos A. Diaz Ruiz 39 Consumption Myth 124 Craig J. Thompson and Eric Arnould 40 Costly Signaling 128 Bruno Kocher and Perrine Desmichel 41 Customer Inspiration 131 Marc Linzmajer, Heiner Evanschitzky and Thomas Rudolph 42 Customer Journeys 134 Carlos A. Diaz Ruiz 43 Default Effects 137 Alõm Yõlmaz, Isabelle Engeler and Minah Jung 44 Delay Discounting 141 David J. Hardisty 45 Detached Co-involvement 145 Anna Schneider-Kamp 46 Digital Consumption 148 Christiane Aufschnaiter 47 Digital Possessions 151 Russell Belk 48 Essentialism 154 Tim Döring 49 Ethical Consumption Cap 157 Carys Egan-Wyer and Jack Coffin 50 Evaluative Conditioning 159 Jan R. Landwehr 51 Extended Self 162 Russell Belk 52 Fandom 165 Gry Høngsmark Knudsen 53 Framing 168 David J. Hardisty 54 Greenwashing 171 Lucia Gatti and Peter Seele 55 Health Capital 175 Anna Schneider-Kamp 56 Hostile Learning Environments 179 Jack S. Tillotson and Kushagra Bhatnagar 57 Impulse Buying 183 Kristina Kleinlercher 58 Legitimacy 186 Thomas Robinson 59 Luxury Consumption 191 Nacima Ourahmoune and Emma Samsioe 60 Market Segmentation 195 Carlos A. Diaz Ruiz 61 Mass Customization 198 Franziska Krause 62 Materiality 201 Christiane Aufschnaiter 63 Medical Consumerism 204 Anna Schneider-Kamp 64 Message Framing 208 Wibke Heidig 65 Mixed Emotions 211 Jana-Verena Gerhart and Vincent Oh 66 Multimodal Marketing Communication 216 Stefania Farace 67 Narrative Recrafting 218 Hanne Pico Larsen, Jack S. Tillotson and Susanne Österlund-Pötzsch 68 Need for Uniqueness 221 Matthias Fuchs and Martin Schreier 69 Non-Fungible Tokens 224 Reto Hofstetter 70 Nostalgic Consumption 227 Christian Dam, Benjamin J. Hartmann and Katja H. Brunk 71 Nudging 230 Julia Gisler 72 Online Reviews 232 Leif Brandes 73 Paradigms in Consumer Behavior Research 235 Joern Redler 74 Perceived Ownership 241 Matthias Fuchs 75 Persuasion Knowledge 244 Martin Eisend 76 Platform Affordances 247 Lydia Ottlewski 77 Point-of-Purchase Communications 250 Joern Redler 78 Processing Fluency 253 Jan R. Landwehr 79 Product Design 257 Daniel Wentzel 80 Prosumption 261 Jan-Hendrik Bucher 81 Psychological Distance 263 David Finken 82 Relationship Norms 268 Benjamin von Walter 83 Self-congruence 271 Lucia Malär 84 Self-tracking 274 Federico García Baena 85 Sharing 277 Russell Belk 86 Social Media Fatigue 280 Christopher Zerres and Thomas Breyer-Mayländer 87 Social Media Firestorms 283 Andrew N. Smith and Joachim Scholz 88 Social Responsibility 287 Verena E. Wieser and Andrea Hemetsberger 89 Storied Consumer Self 291 Julius Stephan 90 Switching Behavior 294 Kristina Kleinlercher 91 Technology Acceptance Models: TAM and UTAUT 297 Carsten Baumgarth 92 Time Poverty 301 Maria Giulia Trupia, Isabelle Engeler and Cassie Mogilner Holmes 93 Transitional Consumer 305 Julius Stephan 94 Value Regimes 308 Johanna Gollnhofer and Henri Weijo 95 Vintage Consumption 310 Christian Dam 96 Word of Mouth 313 Leif Brandes