Provides an introduction to the core principles of economics. This book offers explanations making it easy for non-specialist students taking economics for the first time, as part of a degree or professional qualification, to get to grips with the main concepts, theories and applications of macro and micro economics.

THE NATURE OF ECONOMICS 1. THE SUBJECT MATTER OF ECONOMICS PART ONE: MICROECONOMICS  2. DEMAND, SUPPLY AND MARKET EQUILIBRIUM3. ELASTICITY4. CONSUMER THEORY5. PRODUCTION AND COSTS6. THEORY OF THE FIRM: PERFECT COMPETITION AND MONOPOLY7. THEORY OF THE FIRM: MONOPOLISTIC COMPETITION AND OLIGOPOLY8. WAGES, RENT AND PROFIT9. REGULATION, DEREGULATION AND COMPETITION10. THE ENVIRONMENTPART TWO: MACROECONOMICS 11. NATIONAL INCOME AND ITS DETERMINATION12. PUBLIC EXPENDITURE, TAXATION & FISCAL POLICY13. MONEY, FINANCIAL INSTITUTIONS AND MONETARY POLOICY14. EXCHANGE RATES & THE BALANCE OF PAYMENTS15. UNEMPLOYMENT AND INFLATION16. INTERNATIONAL TRADE, INTERNATIONAL INSTITUTIONS & GLOBALISATION17. ECONOMIC INTEGRATION & THE EUROPEAN UNION18. GROWTH, SUSTAINABLE DEVELOPMENT & THE LESS DEVELOPED COUNTRIES

Economics, fourth edition, provides an introduction to the core principles of economics. Extensively revised, updated and redesigned, this edition continues to provide simple and clear explanations making it easy for non-specialist students taking economics for the first time, either as part of a degree or professional qualification, to get to grips with the main concepts, theories and applications of macro and micro economics. Completely redesigned, the fourth edition includes the following key features. ·        Learning objectives to start, and key points to end, provide a framework for learning. ·        Pause for thought boxes stimulate thinking and discussion. ·        Boxed examples and mini case studies (with questions) relate the theory to real-world situations. ·        Key terms in the margins provide clear definitions in context. ·        A wealth of progress and review questions including MCQs, data response questions, true/false questions and essay questions for students to test their own understanding.  ·        Major case studies with questions to consolidate learning. ·        Further reading and web references provide guidance for those wanting to extend their knowledge in each topic area. ·        Answers to some questions appear at the end of the book while others can be accessed on the companion website. ·        New chapters on the European Union and on the Economics of Developing Countries provide a topical update. Access www.pearsoned.co.uk/ison for guidance on pause for thoughts, essay question advice, responses to case studies, and answers to progress and review questions. The authors   Stephen Ison is a Senior Lecturer in Transport Studies within the Transport Studies Group, Department of Civil and Building Engineering at Loughborough University.   Stuart Wall is Professor of Business and Economics Education in the Ashcroft International Business School, Anglia Ruskin University    

A concise introduction to the key principles of economics for students coming to the subject for the first time. The cases and amount of questioning material make learning motivating and fun for students.

·         Simple and clear explanations of key economic ideas make it easy for a student taking economics for the first time to get to grips with. ·         Clear and well explained diagrams to aid understanding of key theories. ·         Cases and exercises help students to make the connection between theory and real life as well as practice what they are learning.

Micro section reorganised and revised giving students a clearer picture. New co-author - Stuart Wall - has completely revised the macroeconomics section of the book (chapters 11 to 18) to help students’ understanding. 2 New chapters on the European Union and the Economics of developing countries keeps students abreast of what is happening outside the UK. New structure to each chapter to help students navigate more easily including: Chapter Learning objectives Key points - summarise the chapter Key terms - highlighted in the text with margin note definitions GlossaryPause for thought boxes - help students reflect and check their understanding Boxed examples and mini case studies illustrate the theory. Packed with more end of chapter self check questions to test students understanding.  Each chapter has a selection of  questions including: MCQ's; Case study Questions; True/False;  Essay; Matching Pairs Q's; Matching terms Q's; Data response Q's.