Everything you need to know about the methods and techniques for successful economic decisions in the business environment, in one market-leading text. Economics for Business, 8th edition by Sloman, Garratt, Guest & Jones is an essential introduction to the subject, aiming to help you get a solid grasp of the economic principles for successful decisions in the business environment. Accessible and easy to read, the book demonstrates how you can use economic concepts to understand problems surrounding the business environment, broaching issues of production processes, location, employability, the nature of the market, and competition. The latest edition elaborates on various circumstances and factors that could impact successful decisions and affect businesses, from changes in government policies and regulations to additional factors such as Brexit, the World Trade Organization (WTO), and the International Monetary Fund (IMF). The eighth edition combines a clear, engaging writing style with a wealth of pedagogical features to support learning and organise your studying. The chapters begin with a presentation of the issues covered and end with a summary, giving you an overview of the learning objectives and helping you in the exam revision process. Further features include the 'Definition Analysis' boxes and the 'Pause for Thought' questions, encouraging reflection and understanding on the topics. A plethora of real-life case studies based on smaller, and larger-scale businesses give a practical understanding of the economic issues in different business environments. With its focus on critical thinking development and employability, this edition is a must-read guide that will give you valuable tools for your future career in the field. Students, you can now further engage with the content via the Revel® edition for this text, a new interactive resource to support teaching and learning, offering you a fully digital experience.
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Brief Contents About the authors Preface Publisher's acknowledgements PART A BUSINESS AND ECONOMICS The business environment and business economicsEconomics and the world of businessBusiness organisations PART B BUSINESS AND MARKETS The working of competitive marketsBusiness in a market environment PART C BACKGROUND TO DEMAND Demand and the consumerBehavioural economics of the consumerFirms and the consumer PART D BACKGROUND TO SUPPLY Costs of productionRevenue and profit PART E SUPPLY: SHORT-RUN DECISION MAKING BY FIRMS Profit maximisation under perfect competition and monopolyProfit maximisation under imperfect competitionAlternative theories of the firm PART F SUPPLY: ALTERNATIVE STRATEGIES An introduction to business strategyGrowth strategyThe small-firm sectorPricing strategy PART G THE FIRM IN THE FACTOR MARKET Labour markets, wages and industrial relationsInvestment and the employment of capital PART H THE RELATIONSHIP BETWEEN GOVERNMENT AND BUSINESS Reasons for government intervention in the marketGovernment and the firmGovernment and the market PART I BUSINESS IN THE INTERNATIONAL ENVIRONMENT Globalisation and multinational businessInternational tradeTrading blocs PART J THE MACROECONOMIC ENVIRONMENT The macroeconomic environment of businessThe balance of payments and exchange ratesThe financial system, money and interest ratesBusiness activity, unemployment and inflation PART K MACROECONOMIC POLICY Demand-side policySupply-side policyInternational economic policy Web appendix Key ideas Glossary Index
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Grasp the connection between business and economics with this market-leading textbook This new edition has been updated with the most recent coverage of such topics as Brexit, decision theory, labour and financial markets, behavioural economics, risk, debt, protectionism and austerity, all illustrated with UK and international examples.   With its focus on critical thinking development and employability, Economics for Business, 8th edition combines a clear, engaging writing style with a wealth of pedagogical features to support learning - such as case studies, case study boxes and pause for thought questions.   Always up-to-date! The Sloman Economics News Site Make use of the leading student-friendly blog that’s updated several times a month with news and topical stories, all linked to your textbook chapters, so you can understand current affairs more deeply.   New! Access additional resources on the open Companion Website The website is full of supporting material such as business interviews, audio animations, case studies, glossary, flashcards and answers to selected questions from the book.  
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Hallmark Features of This Title Accessible writing style and short chapters enable coverage in a single lecture, supporting your students' understanding of the subject.A range of engaging, exclusive topics that do not appear in conventional economic books gives an overview of the current business world.Definition panels highlight key technical terms throughout the text, helping your students with exam revision.The summary at the end of each chapter includes numbered points and review questions - ideal for seminars and group discussions.The 'Pause for Thought' panels encourage further reflection and the development of critical thinking skills.A comprehensive glossary and index include all the technical terms and definitions, allowing your students to look them up when necessary.
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New and updated features of this title Considerable revisions on many sections reflect contemporary issues, updates and policy interventions.Extensive use of business examples and case studies cover a range of topical issues reflecting the changes in the field, such as the rise of online businesses, the video gaming market, and the effects of Brexit.Updated and revised specialist business sections and chapters, besides the principle ones found in standard economics texts, on topics such as the business environment, advertising and marketing products, multinational corporations, environmental and transport policy, Monetary Union, and the future of the Eurozone.Updated tables and charts, and additional case studies ideal for seminars and group discussion in class.Updated question boxes, enhanced with activity challenges that support your students' development in research skills, data analysis, and discussion of economic principles and ideas.Reinforced coverage of economic topics in accordance with recent developments in the field, such as the impact of money and banking on the economy, policy sections and the effect of Brexit, as well as extended analysis on globalisation and financialisation.Revised economic nalysis and debate in various sections of the book, strengthened according to the developments in economic thinking.
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Produktdetaljer

ISBN
9781292239279
Publisert
2019-03-11
Utgave
8. utgave
Utgiver
Vendor
Pearson Education Limited
Vekt
1428 gr
Høyde
265 mm
Bredde
195 mm
Dybde
30 mm
Aldersnivå
U, 05
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
768

Om bidragsyterne

John Sloman was Director of the Economics Network, from its foundation in 1999 until 2012, and is now Visiting Fellow at the University of Bristol, where the Network is based. John is also Visiting Professor at the University of the West of England, Bristol.

Dean Garratt is a Senior Teaching Fellow at Aston Business School and Associate of the Economics Network. Dean is also an Academic Assessor for Government Economics Service and a tutor on HM Treasury's Graduate Development Programme.

Jon Guest is a National Teaching Fellow of the Higher Education Academy and a Senior Teaching Fellow at Aston Business School. Jon is also a Senior Associate of the Economics Network, a Teaching Associate at Warwick Business School, and an Academic Assessor for the Government Economic Service.

Elizabeth Jones is a Professor of Economics and Director of Undergraduate Studies in the Department of Economics at the University of Warwick. Elizabeth is also a lecturer on HM Treasury's Graduate Development Programme and teaches Economics for non-economists courses across various government Departments.

Discover more on our Sloman Economics news site.