Contents: Acknowledgements Introduction John Kay PART I INTRODUCTION 1. John Kay (1993), ‘A Brief History of Business Strategy’ 2. Fiona Scott Morton (2000), ‘Why Economics has been Fruitful for Strategy’ 3. Henry Mintzberg and James A. Waters (1990), ‘Of Strategies, Deliberate and Emergent’ PART II THE COMPETITIVE ENVIRONMENT 4. Michael E. Porter (1997), ‘How Competitive Forces Shape Strategy’ 5. R.E. Caves and M.E. Porter (1977), ‘From Entry Barriers to Mobility Barriers: Conjectural Decisions and Contrived Deterrence to New Competition’ 6. Joe S. Bain (1951), ‘Relation of Profit Rate to Industry Concentration: American Manufacturing, 1936–1940’ 7. Bradley T. Gale (1972), ‘Market Share and Rate of Return’ 8. Pankaj Ghemawat (1985), ‘Building Strategy on the Experience Curve’ 9. Richard P. Rumelt (1991), ‘How Much Does Industry Matter?’ PART III THE CAPABILITIES OF FIRMS 10. Alfred D. Chandler (1992), ‘Organizational Capabilities and the Economic History of the Industrial Enterprise’ 11. Edith Penrose (1955), ‘Limits to the Growth and Size of Firms’ 12. G.B. Richardson (1972), ‘The Organisation of Industry’ 13. C.K. Prahalad and Gary Hamel (1990), ‘The Core Competence of the Corporation’ 14. David Teece and Gary Pisano (1994), ‘The Dynamic Capabilities of Firms: An Introduction’ 15. Richard R. Nelson and Sidney G. Winter (1973), ‘Toward an Evolutionary Theory of Economic Capabilities’ PART IV THE RESOURCE BASED THEORY OF STRATEGY 16. S.A. Lippman and R.P. Rumelt (1982), ‘Uncertain Imitability: An Analysis of Interfirm Differences in Efficiency Under Competition’ 17. Birger Wernerfelt (1984), ‘A Resource-based View of the Firm’ 18. Jay B. Barney (1986), ‘Strategic Factor Markets: Expectations, Luck, and Business Strategy’ 19. Ingemar Dierickx and Karel Cool (1989), ‘Asset Stock Accumulation and Sustainability of Competitive Advantage’ 20. Margaret A. Peteraf (1993), ‘The Cornerstones of Competitive Advantage: A Resource-based View’ 21. Sidney G. Winter (1995), ‘Four Rs of Profitability: Rents, Resources, Routines, and Replication’ PART V THE FIRM AS A NEXUS OF CONTRACTS 22. Armen A. Alchian and Harold Demsetz (1972), ‘Production, Information Costs, and Economic Organization’ 23. Oliver E. Williamson (1979), ‘Transaction-cost Economics: The Governance of Contractual Relations’ 24. Sanford J. Grossman and Oliver D. Hart (1986), ‘The Costs and Benefits of Ownership: A Theory of Vertical and Lateral Integration’ PART VI CORPORATE STRATEGY AND DIVERSIFICATION 25. Theodore Levitt (1975), ‘Marketing Myopia’ 26. John C. Panzar and Robert D. Willig (1981), ‘Economies of Scope’ 27. Philippe Haspeslagh (1982), ‘Portfolio Planning: Uses and Limits’ 28. David J. Teece, Richard Rumelt, Giovanni Dosi and Sidney Winter (1994), ‘Understanding Corporate Coherence: Theory and Evidence’ PART VII CORPORATE STRATEGY AND CORPORATE FINANCE 29. Merton H. Miller and Franco Modigliani (1961), ‘Dividend Policy, Growth, and the Valuation of Shares’ 30. Franco Modigliani and Merton H. Miller (1958), ‘The Cost of Capital, Corporation Finance and the Theory of Investment’ 31. J.A. Kay and C.P. Mayer (1986), ‘On the Application of Accounting Rates of Return’ 32. Avinash K. Dixit and Robert S. Pindyck (1995), ‘The Options Approach to Capital Investment’ PART VIII COMPETITIVE STRATEGY 33. Edward H. Chamberlin (1937), ‘Monopolistic or Imperfect Competition?’ 34. Paul A. David (1985), ‘Clio and the Economics of QWERTY’ 35. Pankaj Ghemawat (1984), ‘Capacity Expansion in the Titanium Dioxide Industry’ 36. Drew Fudenberg and Jean Tirole (1984), ‘The Fat-Cat Effect, The Puppy-Dog Ploy, and the Lean and Hungry Look’ 37. Judith R. Gelman and Steven C. Salop (1983), ‘Judo Economics: Capacity Limitation and Coupon Competition’ 38. Richard Schmalensee (1978), ‘Entry Deterrence in the Ready-to-eat Breakfast Cereal Industry’ 39. Paul Klemperer (1987), ‘Markets with Consumer Switching Costs’ 40. Harold Hotelling (1929), ‘Stability in Competition’ 41. John Sutton (1997), ‘Game-theoretic Models of Market Structure’ Name Index