This package includes a physical copy of Economics for Business, 7th edition by John Sloman as well as access to the eText and MyEconLab. To access the eText and MyEconLab you need a course ID from your instructor. If you are only looking for the book buy ISBN 9781292082103.   This new edition of Economics for Business uses up-to-date case studies to examine the key issues facing the business world today. Looking at everything from the impact of the financial crisis to the operation of individual business, the 7th edition illustrates how economic theory relates to real business issues in a clear, accessible and engaging way designed to help students excel.   Looking for economics in action? Search online for the Sloman Economics News Site, a blog that’s updated several times a week with current affairs and topical stories, all linked to your textbook so you can explore the background to the issues more deeply.   John Sloman was Director of the Economics Network from its foundation in 1999 until 2012, and is now Visiting Fellow at the University of Bristol where the Network is based. John is also Visiting Professor at the University of the West of England, Bristol.   Dean Garratt is Principal Teaching Fellow in the Department of Economics at the University of Warwick.   Jon Guest is a National Teaching Fellow of the Higher Education Academy and a Principal Lecturer in the School of Economics, Finance and Accountancy at Coventry University. Jon is also an Associate of the Economics Network and a Lecturer on economics courses delivered to departments across the UK government.   Elizabeth Jones is a Principal Teaching Fellow and the Dean of Students in the Economics Department at the University of Warwick. Elizabeth is also a Lecturer on economics courses non-economists delivered to departments across the UK government.  
Les mer
Part A BUSINESS AND ECONOMICS 1 The business environment and business economics 2 Economics and the world of business 3 Business organisations Part B BUSINESS AND MARKETS 4 The working of competitive markets 5 Business in a market environment Part C BACKGROUND TO DEMAND 6 Demand and the consumer 7 Demand and the firm 8 Products, marketing and advertising Part D BACKGROUND TO SUPPLY 9 Costs of production 10 Revenue and profit Part E SUPPLY: SHORT-RUN PROFIT MAXIMISATION 11 Profit maximisation under perfect competition and monopoly 12 Profit maximisation under imperfect competition Part F SUPPLY: ALTERNATIVE STRATEGIES 13 An introduction to business strategy 14 Alternative theories of the firm 15 Growth strategy 16 The small-firm sector 17 Pricing strategy PART G THE FIRM IN THE FACTOR MARKET 18 Labour markets, wages and industrial relations 19 Investment and the employment of capital Part H THE RELATIONSHIP BETWEEN GOVERNMENT AND BUSINESS 20 Reasons for government intervention in the market 21 Government and the firm 22 Government and the market Part I BUSINESS IN THE INTERNATIONAL ENVIRONMENT 23 Globalisation and multinational business 24 International trade 25 Trading blocs Part J THE MACROECONOMIC ENVIRONMENT 26 The macroeconomic environment of business 26.6 The circular flow of income 27 The balance of payments and exchange rates 28 Banking, money and interest rates 29 Business activity, employment and inflation Part K MACROECONOMIC POLICY 30 Demand-side policy 31 Supply-side policy 32 International economic policy
Les mer

Produktdetaljer

ISBN
9781292082196
Publisert
2016
Utgave
7. utgave
Utgiver
Vendor
Pearson Education Limited
Vekt
1365 gr
Høyde
265 mm
Bredde
195 mm
Dybde
20 mm
Aldersnivå
U, P, 05, 06
Språk
Product language
Engelsk
Format
Product format
Kombinasjonsprodukt
Antall sider
672

Om bidragsyterne

John Sloman was Director of the Economics Network from its foundation in 1999 until 2012, and is now Visiting Fellow at the University of Bristol where the Network is based. John is also Visiting Professor at the University of the West of England, Bristol.   Dean Garratt is Principal Teaching Fellow in the Department of Economics at the University of Warwick.   Jon Guest is a National Teaching Fellow of the Higher Education Academy and a Principal Lecturer in the School of Economics, Finance and Accountancy at Coventry University. Jon is also an Associate of the Economics Network and a Lecturer on economics courses delivered to departments across the UK government.   Elizabeth Jones is a Principal Teaching Fellow and the Dean of Students in the Economics Department at the University of Warwick. Elizabeth is also a Lecturer on economics courses non-economists delivered to departments across the UK government.