The dynamics of innovation are viewed in this book both from a strategic and project perspective: First, innovations might lead to a radical restructuring of a firm. Second, the necessary restructuring is only possible if highly dedicated and committed individuals cooperate to achieve the desired outcomes. Third, any successful innovation has to fit into a strategic framework. This, in itself, is difficult to identify and it is in flux, depending on changes in the technological and competitive environment as well as the mastering of the innovation process itself. The book assembles contributions from American and German researchers on dynamic aspects of strategy formation and strategic impacts on the one hand, and dynamic aspects of project management on the other hand.
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Jorg Bensinger, a group head of Audi corporation's R&D depart ment, had been waiting for long to find a chance to advertise his idea of a four-wheel drive for passenger cars to one of the board mem bers.
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Springer Book Archives
Springer Book Archives
Documentation of latest research results Truely international scope by unifying American and German research on similar topics
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Produktdetaljer
ISBN
9783642084966
Publisert
2010-12-08
Utgiver
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG; Springer-Verlag Berlin and Heidelberg GmbH & Co. K
Høyde
235 mm
Bredde
155 mm
Aldersnivå
Research, P, 06
Språk
Product language
Engelsk
Format
Product format
Heftet