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Devesh Bathla is a fourth generation educationist! An analytical thinker and strategic planner evangelizing the future of learning analytics. Ambitious Researcher with 09 patents filed, a proud Industry Practitioner and a skilled Analytics Trainer to Working professionals and Management students who demand innovation & continuous improvement. Experienced in marketing analytics, consistently achieved business objectives, reduced marketing / operating costs and improved productivity. Rise faster, earn more, have fun, change the world! Areas of expertise - Industry: Marketing Analytics, Predictive Modelling, Data Visualization, Future Forecasting, ATL&BTL campaigns, Digital Marketing, Business strategy, New business development, New product ideation, Innovative Campaigns, Product launches, P&L responsibility, Sales & Marketing. Tools: SAS, IBM - MMFA, Cognos, Tableau, Power BI, Google Analytics.

Dr. Amandeep Singh holds a Doctorate in Management specializing in Marketing and he is also UGC-NET qualified. He holds more than 16 years of teaching experience. His main area of research is Consumer Sciences and Business Innovations. Currently, he is working as Professor at Chitkara Business School, Chitkara University, Punjab, India. He has published 48 research papers in various journals and conferences which are indexed in Scopus, Web of Science and Google Scholar. He has edited 7 books published by IGI Global, De Gruyter and Wiley. He has also chaired many National and International Conferences. He is on the editorial board of 3 International Journals. He was awarded the Best Teacher in 2008. He is also part of the Board of Studies of various B-Schools and leading universities in Northern India.