50 years ago, economist Phil Kotler initiated the transformation of Marketing from an art into a science by introducing the 'quantitative' approach. Marketing has not been the same since! Now, after spending much time studying political and economic models used around the world, Kotler presents Advancing the Common Good. This book provides a formula for good governance, which is especially timely given the dark VUCA clouds hanging over us. I hope this will be read by all those involved in governance, whether in government, corporate, or NPO sectors, to make this a better world, for most if not all.

Walter Vieira, Certified Management Consultant, Fellow of the Institute of Management Consultants of India, Visiting Professor at the Kellogg Business School, Northwestern University, USA

Our capitalistic society is in peril—Kotler, a gifted thought leader, shows a path forward.

David Aaker, Professor Emeritus, Hass School of Business at UC Berkeley, USA

Kotler has written the essential book for individuals and organizations, activists, and reformers to campaign for a better society and a better world.

George Day, Geoffrey T. Boisi Professor Emeritus, Wharton School of the University of Pennsylvania, USA

<i>Advancing the Common Good</i> speaks to all of us as global citizens. Philip Kotler’s perspectives point to paths for a better society. His cogent ideas address how society’s institutional actors can cause better lives for society’s stakeholders.

Stephen A. Greyser, Richard P. Chapman Professor of Marketing and Communications Emeritus, Harvard Business School, USA

I've long believed marketing can and should be a force for good. This book is powerful because it answers what can be done to advance the Common Good by companies, government, and nonprofits. If you’re a leader or interested in how to advance a better society, this is a must-read book.

Brian Carroll, CEO of markempa, USA