<i>‘This book is essential reading for those interested in bounded rationality as a framework to understand economic decision making. This well-written book explains how Herbert Simon’s original insight of bounded rationality underlies some of the most basic concepts of economics including constrained optimization, satisficing, and the cross-cultural regularities in human decision making uncovered by behavioral economics.’</i>
- John Gowdy, Rensselaer Polytechnic Institute, US,
<i>‘This is a very scholarly and comprehensive look at bounded rationality, a core subject in the behavioural sciences. . . Essential reading. . . It provides an unusually balanced view of the subject.’</i>
- Konstantinos Katsikopoulos, University of Southampton, UK,