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Saadi Lahlou is a professor in the Department of Psychological and Behavioural Science at the LSE and Director of the Paris Institute for Advanced Study. His most recent books include Installation Theory: The Societal Construction and Regulation of Behaviour.<p><b>Selected by <i>Behavioral Scientist</i> as a Notable Book of 2024<br /></b><br /><br />"With this book, Saadi Lahlou has done something we haven't seen before. By analysing thousands of naturally occurring behaviour sequences recorded from small body-worn video cameras (along with relevant in-depth interviews), he has developed an original and highly instructive framework for understanding the factors that drive and shape our conduct in a wide variety of situations. Anyone serious about accounting for and predicting human action needs to incorporate Lahlou’s insights into their thinking."<br /><b>Robert Cialdini, author of <i>Influence</i> and <i>Pre-Suasion</i></b><br /><br />"'Yes, change is possible' is the convincing conclusion of this densely packed, yet lightly presented, result of a theory-guided approach, which is deeply rooted in practice and experience. Using a sophisticated theory that presents itself in the guise of common sense, Saadi Lahlou provides us with an impressively rich account of how carefully designed interventions can succeed in changing our most ingrained forms of behaviour."<br /><b>Helga Nowotny, ETH Zurich and Former President of the European Research Council</b><br /><br />"Many books chronicle our challenging times and the complex issues we face. What is different about this crucially timely book is that it goes beyond calling for the major necessary changes in direction for the world's populations. Based on understanding why people do what they do, Lahlou provides clear, practical guidance about how to encourage people at scale to adopt the necessary new behaviours required to address the multiple existential crises we face."<br /><b>James D. Hollan, University of California San Diego</b><br /><br />"This novel approach to behavioural change is based on decades of observational research about how people’s behaviours are “channelled” in real-world contexts. It elegantly combines the details of behavioural patterns with the many layers of social and environmental influence."<br /><b>Susan Michie, University College London</b></p>
Drawing on a large body of empirical research, Lahlou shows that people’s behaviour is predictable and shaped by ‘installations’ combining three sets of factors: what is technically possible (affordances of the environment), what people are able to do (embodied competences), and what monitors and controls behaviour (social regulation). These channel our behaviour and incline us to act one way or another in specific circumstances – in the way, for example, that when you travel by plane, the steps you take from the moment you check in to the moment you take your seat are fixed and predictable.
Lahlou shows how we can intervene at each of the three levels of installations to change human behaviour, and how we can combine them for greater effectiveness and direction, with a robust, step-by-step method. Because the method is so powerful, Lahlou also provides ethical guidelines and caveats about using these interventions to improve society, not just one's own business and interests.
This concise and authoritative book, packed with real-world examples, will be of interest to anyone concerned about how to tackle the difficult problems of today’s world. At long last, a book that offers realistic, concrete steps for changing our ways.
Part 1: Why people do what they do
1. Applying behavioural change
2. Behaviour is more or less predictable, and the reason why
3. From behaviour to activity
4. The ethics of behaviour and the golden cage of society
5. What makes people behave as they do: Installations and their three layers
6. The physical layer: Affordances of objects at the place of action
7. The embodied layer: Competences of the subject
8. The social layer: Regulation by others and society
9. The combination of layers: Redundancy, resilience and evolution
Part 2: How to change behaviour
10. The behaviour change intervention process step by step
11. Fixing business models and socio-economic platforms
12. Choosing issues, moments, and stakeholders
13. Multilayered installation design
14. Tips for the changemaker
Conclusion