Strategic communication - contemporary perspectives
Produktdetaljer
«Artiklene er fagfellevurderte og holder høy standard med tanke på teoretisk og metodisk forankring. Dette, sammen med det allsidige empiriske materialet, gir leseren interessante faglige diskusjoner, og gir i alle fall denne anmelderen mye ny kunnskap.
[...].et etterlengtet bidrag som viser hvordan strategisk kommunikasjon er en del av vårt samfunn på så mange vis. Den blir også en påminnelse om viktigheten av kommunikasjonsfaget i vår tid..»
- Roy Emanuelsen, Norsk medietidsskrift Vol.31, Utg.4
Strategic communication is emerging as a widespread professional field. When communication is strategic, the aim is purposeful impact. In society, politics, civil society and in markets, new techniques and practices are being developed for communication to achieve such impact. Strategic Communication – Contemporary Perspectives explores those changes. In sum, these 10 chapters offer a range of perspectives illustrating contemporary trends in the field of strategic communication.
Researchers at the Department of Communication at Kristiania University College, along with external co-authors, have written this scientific anthology. The target group is research colleagues and others who want to be updated on contemporary trends in strategic communication.
The editors are Professor in Media Sociology Sharam Alghasi, Assistant Professor and PhD Candidate Ester Conings Vanvik, Associate Professor in Communication and Media Management Jens Barland, and Professor II in Strategic Communication Jesper Falkheimer – all staff at the Department of Communication at Kristiania University College.