In this volume, leading researchers review contemporary theory and research on the ways people influence each other. Three sections examine processes and theory in social influence research, the role of cognitive processes and strategies in social influence phenomena, and the operation of social influence mechanisms in group settings.

Part 1. Social Influence: Fundamental Processes andTheoriesR.B. Cialdini, Systematic Opportunism: An Approach to the Study of Tactical Social Influences. E.S.Knowles, S. Butler, J.A. Linn, Increasing Compliance by Reducing Resistance. B. Litané, M.J. Bourgeois, Successfully Stimulating Dynamic Social Impact: Three Levels of Prediction. M. Schaller, Unintended Influences: Social-evolutionary Processes in the Construction and Change of Culturally-shared Beliefs. A. Dijerksterhuis, Automatic Social Influence: The Perception-behavior Link as an Explanatory Mechanism for Behavior Matching. J.T.Tedeschi, Social Power, Influence, and Agression. Part 2: The Role of Cognitive Processes and Strategies in SocialInfluence.R.E. Petty, Subtle Influences in Judgment and Behavior: Who is Most Susceptible? J.P. Forgas, On Being Moody but Influential: The Role of Affect in Social Influence Strategies. H. Bless, F. Strack, E. Walther, Memory as a Target of Social Influence? Memory Distortions as a Function of Social Influence and Meta-cognitive Knowledge. S.H. Ng, Influencing throught Power of Language. F. Strack, T. Mussweiler, Resisting Influence: Judgmental Correction and its Goals. K.D.Williams, L. Dolnik, Revealing the Worst First: Stealing Thunder as a Social Influence. Part 3: Social Influenceand Group Behavior.C. Stangor, G.B. Sechrist, J.T.Jost, Social Influence and Intergroup Beliefs: The Role of Perceived Social Consensus. S.G. Harkins, Social Influence Effects on Task Performance: The Ascendancy of Social Evaluation over Self-evaluation. B. David, J.C.Turner, Self-categorization Principles Underlying Majority and Minority Influence. R. Martin, M. Hewstone, Determinants and Consequences of Cognitive Processes in and Consequences of Cognitive Processes in Majority and Minority Influence.