'Professor Peter Hancock is the modern day Renaissance man, crossing discipline boundaries with ease. Mind, Machines and Morality treats us to a metaphysical account of the issues that touch our everyday lives. Peter tells a good story, often rooted in his personal experience, which draw the reader's attention to the crux of the big human-technology issues. This book will challenge your conceptions of the discipline of Human Factors; it will whet your appetite and leave you thirsting for more.' Neville Stanton, Brunel University, UK 'A delightful and penetrating philosophy of purpose and process in human-machine-society interactions, as only Peter Hancock can render it - liberally spiced with history, humor and erudition.' Tom Sheridan, Massachusetts Institute of Technology , USA 'Mind, Machine and Morality is a masterwork by one of the great scientists and thinkers of our time. Hancock's theory relies on notions of perception-action coupling and goal-orientation of human-machine systems. Thus, were I to reach into history, I would say that Hancock has taken Edward C. Tolman's Purposive Behavior in Animals and Men and James J. Gibson's Ecological Psychology, arguably two of the great works in psychology, and extended them into the computer age, and well beyond. Hancock does far more than present tales of caution about the impact of machines on people: He presents tales of celebration of the human ability to adapt and to exercise its moral faculty. Hancock's intellect, itself charged with a clear sense of right and wrong, races across history, using poetry, lithograph, allegory, metaphor, and tales of modern technological woes. Just the set of poems by great poets about the dangers and woes of mechanization and machines is itself worth the price of admission. Hancock's mind courses across history to bring tales of technology and morality, juxtaposed in crystalline relief. Only a mind as far-reaching and at the same time as scientifically grounded as Hancock's could draw links between antiquity and today, such as that between the drawings of William Blake, the words of R. L. Stevenson in Treasure Island, and the physics of Minkowski spaces. Hancock presents a grand vision of Human Factors as a socio-political science, standing at the center of a moral imperative for human-machine interaction, critical to the success and survival of the human species. Hancock makes the case that participating in the creation of user-hostile systems is immoral. Therefore it is a moral imperative to use Cognitive Task Analysis to insure that technologies are human-centered. I like that. If you work with technology, or if you work on technology, this masterwork will make you... no, it will help you think.' Robert R. Hoffman, Institute for Human and Machine Cognition, USA 'An amazing breadth of ideas and concepts that will challenge readers to reassess the way they have framed human interaction with technology. Hancock makes a definitive break with Human Factors as "device advice" or "appliance science". Drawing upon sources as diverse as Aurelius and Asimov, Hancock compels designers to face fundamental philosophical and moral considerations concerning not just how technology will work with people, but why such technology is developed. Although no easy answers exist for such considerations, this book provides a broad foundation for shaping the increasingly intertwined relationship between people and technology.' John D. Lee, University of Iowa, USA "Should I read his book?" In my opinion, yes, you should. I didn't agree with all of it as you can see, but it did get me thinking ... I think it will do the same for you, and get you thinking too. Any book that does this is a good book to read, and on this basis I commend it to you.' The Ergonomist December 2009 'What a book! Pack all your knowledge on history, philosophy, literature, the movies and more for your journey through Peter Hancock's highly sophisticated book. The publication does not provide quick solutions, but intellectual stimulation and therefore would also serve as a great basis for discussions in a graduate seminar on the moral aspects and philosophy of human-technology interaction.' Human Factors and Ergonomics Society, European Chapter Newsletter, Issue 2, 2009 '...Hancock (Univ. of Central Florida), a leading human factors engineering researcher, examines the forefront of technological innovation...elegant in his argument...the book is an excellent beginning if society is to change its course at this time...Highly recommended. All levels of undergraduate students, researchers/faculty, professionals and general readers.' Choice 'Traditionally, for a profession to become important, it must develop a core philosophy. The field of human factors has not completed this process, borrowing results and methods from other disciplines. Peter Hancock has set out to remedy this situation with his Mind, Machine, and Morality: Toward a Philosophy of H