`Ulrich Beck′s <b>Risk Society</b>, and indeed the theory of "reflexive modernization" is characterized by two theses: an environmental thesis and individualization thesis.... In Anglo-Saxon sociology the risk thesis has been enormously influential. The individualization thesis, for its part, has passed virtually ignored. That is the shortcoming that this book <b>Individualization</b> addressess.... In this single volume this thesis receives the exclusive attention of Ulrich Beck and Elisabeth Beck-Gernsheim. This book represents the other half of Beck′s work. And this half today may be the most important half′ - <b><i>Scott Lash, from the Foreword</i></b>