This textbook brings social psychology up to date, including material on social networking, gaming and other aspects of modern living, as well as covering established theories, debates and research. The book explores a number of fascinating topics, including: Both traditional and contemporary theories of social influence. How our personal psychology is shaped by our interactions with other people. How social psychological insights have been applied in various aspects of modern life.Intended as a core social psychology text, and including features such as boxed talking-points, real-world examples and case studies, and self-test questions, the book and associated website will cover all the essential topics of an undergraduate course in social psychology in a concise, fresh and up-to-date way. A comprehensive and contemporary undergraduate introduction to social psychology, it draws together and integrates insights from different areas of research and schools of thought, and features uniquely strong coverage of the online world and our cyberselves. Written particularly for degree students of psychology, it will be useful to anyone looking for a comprehensive and readable account of social psychological research and theories.