1: Introduction.- 2: Prior Knowledge and Entrepreneurial Cognition.- 3: Motivation and Entrepreneurial Cognition.- 4: Attention and Entrepreneurial Cognition.- 5: Entrepreneurial Identity.- 6: Emotion and Entrepreneurial Cognition.- 7: Conclusion

This open access book investigates the inter-relationship between the mind and a potential opportunity to explore the psychology of entrepreneurship.  Building on recent research, this book offers a broad scope investigation of the different aspects of what goes on in the mind of the (potential) entrepreneur as he or she considers the pursuit of a potential opportunity, the creation of a new organization, and/or the selection of an entrepreneurial career.  This book focuses on individuals as the level of analysis and explores the impact of the organization and the environment only inasmuch as they impact the individual’s cognitions. Readers will learn why some individuals and managers are able to able to identify and successfully act upon opportunities in uncertain environments while others are not. This book applies a cognitive lens to understand individuals’ knowledge, motivation, attention, identity, and emotions in the entrepreneurial process.  

Addresses fundamental questions to explain the how and why of entrepreneurship Focused on the mind of the individual in the extremes of entrepreneurial contexts Provides a comprehensive understanding of what motivates entrepreneurs to discover, exploit, and persist with the pursuit of potential opportunities

Open Access This book is licensed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made. The images or other third party material in this book are included in the book's Creative Commons license, unless indicated otherwise in a credit line to the material. If material is not included in the book's Creative Commons license and your intended use is not permitted by statutory regulation or exceeds the permitted use, you will need to obtain permission directly from the copyright holder.