Arthur Asa Berger presents an excellent discussion of Le Bon’s classic The Crowd that reveals the relevance of the book for the reader today. Through his engaging writing style, Berger manages to bring Le Bon’s arguments to life and to provide the reader with tools to analyze “crowds.”—Dirk vom Lehn, Professor of Organisationand Practice, King’s College London, UK.

"Crowds in American Culture, Society and Politics: A Psychosocial Semiotic Analysis" by Professor Emeritus Arthur Berger builds on Le Bon's classic, The Crowd, to evaluate the role of crowds in American culture, society, and politics. Professor Berger offers a detailed description of Le Bon's book along with material on Freud's book on group psychology, crowds and cults, the semiotics of crowds, American national character and crowds, the 1/6 attack on the Capitol, and crowds and COVID-19—Midwest Book Review