This compact guide to good management practice in contemporary higher education is aimed at academic managers looking to succeed in a senior role in a 21st-century university.It covers key topics including managing academic staff, handling students as customers, thinking and acting entrepreneurially and strategically, and dealing with some of the most challenging issues faced by academic managers in today's world.It is aimed at academic managers at all levels, from research group leaders and programme leaders to department heads and deans. It should be especially relevant to those who have been newly promoted into such roles. It will also be of value to those aiming ultimately for the most senior roles as provosts, presidents, and vice-chancellors.