Pertti Alasuutari provides a state-of-the-art summary of the field of audience research. With contributions from Ann Gray, Joke Hermes, John Tulloch and David Morley, a case is presented for a new agenda to account for the role of the media in everyday life.
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A summary of the field of audience research. It presents a case for a fresh agenda to account for the role of the media in everyday life.
PART ONE: THE SHAPE OF AUDIENCE RESEARCH
Introduction - Pertti Alasuutari
Three Phases of Reception Studies
Audience and Reception Research in Retrospect - Ann Gray
The Trouble with Audiences
The Best of both Worlds? Media Audience Research between Rival Paradigms - Kim Schr[sl]oder
PART TWO: THE NEW AGENDA: THE INSCRIPTION OF AUDIENCES
Media Figures in Identity Construction - Joke Hermes
Cultural Images of the Media - Pertti Alasuutari
Legitimations of Television Programme Policies - Heikki Hellman
Patterns of Argumentation and Discursive Convergencies in a Multichannel Age
Slaves of the Ratings Tyranny? Media Images of the Audience - Ingunn Hagen
The Implied Audience in Soap Opera Production - John Tulloch
Everyday Rhetorical Strategies among Television Professionals
To Be an Audience - Birgitta H[um]oijer
`To Boldly Go...′ - David Morley
The `Third Generation′ of Reception Studies
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Produktdetaljer
ISBN
9780761950714
Publisert
1999-08-31
Utgiver
Vendor
SAGE Publications Inc
Vekt
390 gr
Høyde
234 mm
Bredde
156 mm
Aldersnivå
U, P, 05, 06
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
224
Redaktør