A thorough treatment of normative issues that lend themselves well to graduate seminar discussions or provide the basis of points raised in undergraduate lectures. The book's theoretical bent also makes it easy to apply the study of public opinion to a number of societies, including emerging democracies. Public Opinion promises to broaden and challenge our perspectives of the field.
Journal of Communication
The book stands alone as a comprehensive insight into theories of public opinion in the 20th century. This is a thought-provoking book that ought to find a place on all communication scholars' bookshelves.
European Journal Of Communication
Salvko Splichal has done a wonderful job of remapping the intellectual history of public opinion. This is a remarkable contribution that deserves the widest possible readership among those concerned with the concepts underpinning the field of opinion research.
International Journal Of Public Opinion Research
A remarkably thorough and meticulous overview of twentieth-century theories of public opinion, ranging from European to North American, theoretical to empirical, humanities to social-science approaches, Public Opinion makes a key contribution. It has a rare synoptic vision and acquaintance with the diverse literatures of public opinion studies.
- John D. Peters, University of Iowa,
This series covers a broad range of critical research and theory about media in the modern world. It includes work about the changing structures of the media, focusing particularly on work about the political and economic forces and social relations which shape and are shaped by media institutions, structural changes in policy formation and enforcement, technological transformations in the means of communication, and the relationships of all of these to public and private cultures worldwide. Historical research about the media and intellectual histories pertaining to media research and theory are particularly welcomed. Emphasizing the role of social and political theory for informing and shaping research about communications media, Critical Media Studies addresses the politics of media institutions at national, subnational, and transnational levels. The series will also include short, synthetic texts on key thinkers and concepts in critical media studies. ADVISORY BOARD: Patricia Aufderheide, American University; Jean-Claude Burgelman, Institute for Prospective Technological Studies; Simone Chambers, University of Toronto; Nicholas Garnham, University of Westminster; Hanno Hardt, University of Iowa; Gay Hawkins, The University of New South Wales; Maria Heller, EÜtvÜs Lorçnd University; Robert Horwitz, University of California at San Diego; Douglas Kellner, University of California at Los Angeles; Gary Marx, Massachusetts Institute of Technology; Toby Miller, University of California at Riverside; Vincent Mosco, Queen's University; Janice Peck, University of Colorado; Manjunath Pendakur, Southern Illinois University; Arvind Rajagopal, New York University; Giuseppe Richeri, Universitê Svizzera Italiana; Kevin Robins, Goldsmiths College; Saskia Sassen, University of Chicago; Dan Schiller, University of Illinois; Colin Sparks, University of Westminster; Slavko Splichal, University of Ljubljana; Thomas Streeter, University of Vermont; Liesbet van Zoonen, University of Amsterdam; Janet Wasko, University of Oregon.
Series Editor: Andrew Calabrese, University of Colorado