1. A Framework for the Study of Electoral Persuasion Elizabeth Suhay, Bernard Grofman, and Alexander H. Trechsel Part I. General Models of Political Persuasion 2. Classic Models of Persuasion Richard R. Lau 3. When, How, and Why Persuasion Fails: A Motivated Reasoning Account Ryan G. Cotter, Milton Lodge, and Robert Vidigal 4. The Boundary Conditions of Motivated Reasoning Ryan G. Cotter, Milton Lodge, and Robert Vidigal 5. Reasoned Persuasion Bernard Grofman 6. Persuasion and Issue Voting Bernard Grofman 7. Party Cues John G. Bullock 8. How the News Media Persuades: Framing Effects and Beyond Thomas J. Leeper and Rune Slothuus 9. The Emotional Aspects of Political Persuasion Bethany Albertson, Lindsay Dun, and Shana Kushner Gadarian 10. Do Election Campaigns Matter? A Comparative Perspective and Overview J. Alexander Branham and Christopher Wlezien Part II. Persuasion by Parties, Candidates, and Outside Groups 11. The Utility and Content of Traditional Ads Michael Franz 12. The Persuasion Effects of Political Endorsements Cheryl Boudreau 13. Mobilization Strategies and Get Out the Vote Melissa R. Michelson 14. Appealing to Diverse Electorates in the United States David M. Searle and Marisa Abrajano 15. Race and Racism in U.S. Campaigns Christopher Sebastian Parker, Christopher C. Towler, Loren Collingwood, and Kassra AR Oskooii 16. Gendered Aspects of Political Persuasion in Campaigns Kelly Dittmar 17. Persuasion and Non-Party Groups in the Digital Age Deana A. Rohlinger 18. Interest Groups and Elections Jeffrey M. Berry 19. How Electoral Spending Relates to Political Persuasion David B. Magleby 20. Low-Resource Candidates and Fundraising Appeals Richard Johnson Part III. Media Influence 21. Campaigns and Elections in a Changing Media Landscape Michael X. Delli Carpini and Bruce A. Williams 22. Sowing Distrust of the News Media as an Electoral Strategy Jonathan M. Ladd and Alexander R. Podkul 23. Beyond Infotainment: Political-Entertainment Media and Electoral Persuasion Geoffrey Baym and R. Lance Holbert 24. Horse-Race and Game-Framed Journalism's Effects on Turnout, Vote Choice, and Attitudes toward Politics Benjamin Toff 25. Misinformation, Fake News, and Dueling Fact Perceptions in Public Opinion and Elections David C. Barker and Morgan Marietta 26. Conspiracy Theories Joseph E. Uscinski 27. Polarization and Media Usage: Disentangling Causality Justin de Benedictis-Kessner, Matthew A. Baum, and Adam J. Berinsky 28. National and Cross-National Perspectives on Political Media Bias Yphtach Lelkes 29. The Incentives and Effects of Independent and Government-Controlled Media in the Developing World Horacio Larreguy and John Marshall Part IV. Interpersonal Influence 30. Persuasion in Interpersonal Networks Anand Edward Sokhey and Carey Stapleton 31. Social Network Effects in Developing Countries Cesi Cruz, Horacio Larreguy, and John Marshall 32. Voter Mobilization in Intimate Networks Florian Foos and Eline A. de Rooij 33. Citizen Deliberation Online Patrícia Rossini and Jennifer Stromer-Galley 34. Networks and Media Influence David A. Siegel 35. Bandwagon Effects, Information Cascades, and the Power in Numbers Susanne Lohmann 36. Lobbying Networks Jennifer Nicoll Victor Part V. Electoral Persuasion across Contexts 37. Electoral Persuasion in the New Democracies: Challenges and Opportunities Rosario Aguilar and Jeffrey Conroy-Krutz 38. A Menu of Clientelist Methods to Buy and Coerce Voters: The Dark Side of Electoral Persuasion Gilles Serra 39. How and Why the Populist Radical Right Persuades Citizens Elisabeth Ivarsflaten, Scott Blinder, and Lise Bjånesøy 40. The Strategic Adaptation of the Populist Radical Right in Western Europe: Shifting the Party Message Elie Michel 41. Party Nominations and Electoral Persuasion J. Andrew Sinclair 42. Persuasion and Ballot Propositions Shaun Bowler and Stephen P. Nicholson 43. Online versus Offline Strategies in Comparative Perspective Tiago Silva 44. Voting Advice Applications: The Power of Self-Persuasion Alexander H. Trechsel and Diego Garzia 45. How Voters Distort Their Perceptions and Why This Matters Andrea De Angelis Part VI. Empirical Methodologies for Understanding Electoral Persuasion 46. Accounting for Complex Survey Designs: Strategies for Post-stratification and Weighting of Internet Surveys Erin Hartman and Ines Levin 47. Debating How to Measure Media Exposure in Surveys Seth K. Goldman and Stephen M. Warren 48. Studying Electoral Persuasion Using Online Experiments Thomas J. Leeper 49. Citizens, Elites, and Social Media: Methodological Challenges and Opportunities in the Study of Persuasion and Mobilization Philip Habel and Yannis Theocharis

"This hefty volume takes a multidisciplinary look at the machinations involved in electoral persuasion... Highly recommended. Lower- and upper-division undergraduates. Graduate students and faculty." -- J. A. Hardenbrook, Carroll University

Selling point: Features nearly fifty chapters by world-renowned scholars in the field, both senior and junior, and an introductory chapter by the editors which offers a new theoretical framework organizing the study of electoral persuasion. Selling point: Surveys a rapidly growing but dispersed literature in political science and adjacent fields (communication and media studies, social psychology), and incorporates research on the U.S., Europe, and developing nations, especially in Latin America. Selling point: Reviews both theoretical and empirical work, with an emphasis on contemporary topics, such as: political polarization and bias (among individuals and in media); how electoral persuasion intersects with diverse publics; social networks; populism; money in elections; and cutting-edge methodologies.

Elizabeth Suhay is Associate Professor and Graduate Program Director in the Department of Government at American University's School of Public Affairs. Bernard Grofman is the Jack W. Peltason Chair of Democracy Studies and Distinguished Professor of Political Science at the University of California, Irvine. Alexander H. Trechsel is Professor and Chair of Political Science and Vice Rector for Research at the University of Lucerne.

Selling point: Features nearly fifty chapters by world-renowned scholars in the field, both senior and junior, and an introductory chapter by the editors which offers a new theoretical framework organizing the study of electoral persuasion. Selling point: Surveys a rapidly growing but dispersed literature in political science and adjacent fields (communication and media studies, social psychology), and incorporates research on the U.S., Europe, and developing nations, especially in Latin America. Selling point: Reviews both theoretical and empirical work, with an emphasis on contemporary topics, such as: political polarization and bias (among individuals and in media); how electoral persuasion intersects with diverse publics; social networks; populism; money in elections; and cutting-edge methodologies.