The book charts the ongoing evolution of music businesses and the focus shift to independent companies ... helping emerging artists to find opportunities that may be unadvertised in the professional field.

The Glasgow Herald

The music industries hinge on entrepreneurship. The recent, rapid convergence of media and the parallel ongoing evolution of music businesses have again seen the focus shift to independent companies and individual entrepreneurs. Opportunities tend not to be advertised in professional music and practically everyone begins on their own: forming a band, starting a record label, running events, or building a website. But it’s not an easy territory to navigate or get a handle on. Music Entrepreneurship features an analysis of the changing landscape of the music industries and the value of the entrepreneur within them through a series of focused chapters and case studies. Alongside contributions from key academics across the globe, expert contributors from across the industry highlight successful entrepreneurs and offers practical help to the reader trying to navigate the business. Sectors examined include: The value of the music industries Recorded music Live events Branding in music Artist management Digital distribution
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Part One – the Music Environment: Introduction: The Need for the Music Entrepreneur; Chapter One: The Music Environment; Chapter Two: The Music Entrepreneur in the Global Marketplace; Chapter Three: Music as Space and Place Identity. Part Two – Case Studies: Case-study One: Recorded Music; Case-study Two: Live Performance; Case-study Three: Festival and Spectacle; Case-study Four: Publishing; Case-study Five: Artist and Artist Management; Case-study Six: Digital Media.
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The book charts the ongoing evolution of music businesses and the focus shift to independent companies ... helping emerging artists to find opportunities that may be unadvertised in the professional field.
Les mer
Music Entrepreneurship features case-study analyses of the music industry environment and examines the value of the entrepreneur within it.
This book focuses exclusively on entrepreneurship in the music industry, as opposed to in the arts in general

Produktdetaljer

ISBN
9781472525406
Publisert
2015-12-17
Utgiver
Vendor
Methuen Drama
Vekt
383 gr
Høyde
198 mm
Bredde
129 mm
Aldersnivå
P, 06
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
336

Om bidragsyterne

Allan Dumbreck is a Senior Lecturer in the music performance, production and entrepreneurship sectors within the School of Media, Culture and Society at the University of the West of Scotland. He is also the programme leader for BA (Hons) Commercial Music and editor of the Music Education Directory. Gayle McPherson is a Professor of Events and Cultural Policy within the School of Media, Culture and Society at the University of the West of Scotland. She has published widely on events and festivals policy, culture and society and the social and cultural impact of events on cities and nations.