This brief introductory textbook to the field of communication offers the advantages of Arthur Asa Berger’s informal writing style and flair for popular culture examples aimed to engage students. Designed for the basic course in communication departments, Berger introduces the key theorists who shaped our concepts of communication while also describing the varied processes and settings in which communication occurs. Messages is a strong option for instructors who want a student-friendly alternative to the standard encyclopedic textbook.This text:•Contains chapters on key contemporary topics such as social media, communication and identity, and visual communication •Includes accessible popular cultural examples ranging from advertisements to folk tales to James Bond films, all based on Berger’s years of expertise as an author and scholar in mass media and popular culture•Incorporates useful pedagogical features such as exercises, quotes from key theorists, and cartoons
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A brief, inexpensive, informal introductory text for the basic course in communication, Messages features lively writing, a focus on theorists of communication, and inclusion of contemporary topics of identity, social media, and visual communication.
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Introduction Changing the Way You See the World, One Page at a Time; Chapter 1 Theories of Communication; Chapter 2 Language and Texts; Chapter 3 Rhetorical Methods for Analyzing Texts; Chapter 4 Communication, Identity, and Culture; Chapter 5 Interpersonal Communication; Chapter 6 Communicating in Groups; Chapter 7 Mass Media; Chapter 8 Social Media; Chapter 9 Nonverbal and Visual Communication; Chapter 10 Public Speaking; coda Coda;
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Produktdetaljer

ISBN
9781611329001
Publisert
2014-10-15
Utgiver
Vendor
Left Coast Press Inc
Vekt
498 gr
Høyde
254 mm
Bredde
178 mm
Aldersnivå
UP, P, 05, 06
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
240

Forfatter

Om bidragsyterne

Arthur Asa Berger is professor emeritus of Broadcast and Electronic Communication Arts at San Francisco State University, USA where he taught between 1965 and 2003. He has been a visiting professor in Italy, Germany, Hong Kong, and China and has lectured in more than a dozen countries. Berger is author of over one hundred articles and has authored or edited more than seventy five books on media, popular culture, social theory, humor, and tourism. His books have been translated into nine languages. Among his recent textbooks are Seeing is Believing: An Introduction to Visual Communication ; Media and Society ; Media and Communication Research Methods ; and What Objects Mean: An Introduction to Material Culture . He was elected to the University of Iowa School of Journalism and Mass Communication's "Hall of Fame" in 2009.