Latin American Television makes English speakers aware of the dimensions, operation, and significance of the globalization of television in the Spanish-speaking world. Second only in scale to the market for English-language programming, the Spanish-language market embraces not just most nations of South and Central America but also Spain, and even the United States--the sixth largest Spanish-speaking country in the world. This intercontinental space is connected physically by satellite communication, and culturally by a common language and heritage which binds it as both a `geolinguistic region' and an `imagined community' which certain media corporations, Latin American and North American, seek to exploit. A similar phenomenon with regard to Brazil and the Portuguese-speaking world is also examined, with special attention to its comparable features and points of exchange with the Spanish-speaking world. The book chronicles and analyses the development and structure of the globalization of these markets as a `Latin world'.
Les mer
The book makes English speakers aware of the globalization of television in the Spanish-speaking world. This is a geolinguistic region of common language and heritage, connected by satellite communication, which certain Latin American as well as North American media corporations are exploiting. A related situation in the Portuguese-speaking world is also examined.
Les mer
Preface ; 1. Introduction ; 2. The Autumn of the Patriarch: Mexico and Televisa ; 3. The Latin American Continent: Brazil, Venezuela, and Argentina ; 4. 'The Wealthiest Hispanics in the World': Spanish Language Television in the United States ; 5. From Latin America to Latin Europe: Spain and Portugal ; 6. Non Plus Ultra: Latin Geolinguistic Markets and their Limits ; Index
Les mer
This is a worthwhile book for readers interested in how television reaches audiences in the third largest language block in the world ... the book helps us break out of our own cultural-linguistic boundaries and learn what the other parts of the world are doing with the media.
Les mer
`This is a worthwhile book for readers interested in how television reaches audiences in the third largest language block in the world ... the book helps us break out of our own cultural-linguistic boundaries and learn what the other parts of the world are doing with the media.' Emile G. McAnany, Jnl of Communication, Winter 2000. `Unlike a good many other authors of books on the global communication system ... Sinclair adds the cultural and linguistic dimension to the political and economic analysis of television.' Emile G. McAnany, Jnl of Communication, Winter 2000.
Les mer
Well-known and respected author Interdisciplinary text incorporating sociology, history, and political economy
Professor John Sinclair (co-author of the highly-praised New Patterns in Global Television: Peripheral Vision) is Associate Professor in International Communication, Sociology, and Cultural Studies, in the Faculty of Arts at Victoria University of Technology, Melbourne
Les mer
Well-known and respected author Interdisciplinary text incorporating sociology, history, and political economy

Produktdetaljer

ISBN
9780198159292
Publisert
1998
Utgiver
Vendor
Oxford University Press
Vekt
304 gr
Høyde
216 mm
Bredde
138 mm
Dybde
16 mm
Aldersnivå
P, 06
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
196

Forfatter

Om bidragsyterne

Professor John Sinclair (co-author of the highly-praised New Patterns in Global Television: Peripheral Vision) is Associate Professor in International Communication, Sociology, and Cultural Studies, in the Faculty of Arts at Victoria University of Technology, Melbourne