Judging a Book by Its Cover Fans, Publishers, Designers, and the Marketing of Fiction
Produktdetaljer
Om bidragsyterne
Dr Nicole Matthews is lecturer, Media/Critical and Cultural Studies, Macquarie University, Sydney, Australia. Nickianne Moody is Head of Media and Cultural Studies, Liverpool John Moores University, UK’There lies the critical interest of Judging a Book by its Cover: that it can blend varying disciplines, genres, authors, critical approaches, and yet remain an accessible, coherent engagement with an unfairly isolated aspect of book production...this collection offers engaged and engaging critical perspectives that broaden and enrich our understanding of an aspect of the book that those of us who do most of our reading in university libraries rarely, if ever, see any more.’ M/C Review ’... a valuable collection of thirteen original articles relating to the marketing of books as material objects... Each chapter of this book is rich enough to deserve its own review.’The Internet Review of Books ’The strength of this rare collection resides in its empirical case studies, broad topical scope on the issues of book packaging and the collective insights from editors, authors, marketers, bookstore staff, and designer.’ Publishing Research Quarterly ’A flat-out good read... this work is highly recommended for academic libraries at institutions that have media and communication, publishing, literature or cultural studies programmes.’ Australian Library Journal