Introduction: Media Industry Studies – What and Why?.- SECTION I: The Ideologies & Ethics of Media Industry Studies.- 1.The Professional Ideologies of Academia and Industry. Case Study: The Apprentice’s Sorcerer: Television in/and the Academy – Paul Kerr.- 2.The Politics and Ethics of Media Industry Studies. Case Study: On, With or For: Perspectives on Academic-Industry Collaborations – Elizabeth Evans and Paul McDonald.- SECTION II: The Theory & Practice of Media Industry Studies.- 3. Socialised Authorship: Conceptualising Media Industry Studies. Case Study: Industry as Author: Deconstructing Creativity – Michele Hilmes.- 4.Media Industries as Structure: Objectivism and the Societal Context. Case Study: The Political Economy of Television Sports Rights – Petros Iosifidis.- 5.Media Industries as Interaction: Constructivism and the Corporate Context. Case Study: Getting More Creative with Interviews – Sarah Ralph.- 6.Media Industries as Modality: Culturalism and the Discursive Context. Case Study: Researching Journalism through Social Media – Dave Harte.- SECTION III: The Reciprocity & Publishing of Media Industry Studies.- 7.Approaching Knowledge Exchange Case Study: The Need for Multiperspectival Work – Henry Jenkins.- 8.Publishing Media Industry Research. Case Study: Intellectual Collaboration and the Music Industry – Emily Caston.- Conclusion: Media Industry Studies – How and What Now?    

This guidebook, aimed at those interested in studying media industries, provides direction in ways best suited to collaborative dialogue between media scholars and media professionals.While the study of media industries is a focal point at many universities around the world – promising, as it might, rich dialogues between academia and industry – understandings of the actual methodologies for researching the media industries remain vague. What are the best methods for analysing the workings of media industries – and how does one navigate those methods in light of complex deterrents like copyright and policy, not to mention the difficulty of gaining access to the media industries?Responding to these questions, Industrial Approaches to Media offers practical, theoretical, and ethical principles for the field of media industry studies, providing its first full methodological exploration. It features key scholars suchas Henry Jenkins, Michele Hilmes, Paul McDonald and Alisa Perren. 

First attempt to look explicitly at the practical, theoretical, and ethical principles of conducting media industry studies Clear, simple guidebook for navigating the complex methodology of studying media industries Crosses and unites the methodologies of the humanities and the social sciences, cultural studies and economics