This textbook argues that although corporate media are structurally organized to maximize profits and produce content that generally helps elites achieve their goals; this doesn't mean corporate media have less capacity to facilitate social change than entrepreneurial or other forms of media. The historical evidence and comparative empirical studies presented in this book show that mass media become more, not less, critical of dominant power groups, institutions, and value systems.
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Argues that although corporate media are structurally organized to maximize profits and produce content that generally helps elites achieve their goals; this doesn't mean corporate media have less capacity to facilitate social change than entrepreneurial or other forms of media.
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Produktdetaljer
ISBN
9781572738065
Publisert
2008-03-30
Utgiver
Vendor
Hampton Press
Vekt
672 gr
Aldersnivå
G, 01
Språk
Product language
Engelsk
Format
Product format
Innbundet
Antall sider
380
Forfatter
Series edited by