Guerrilla Publicity provides expert advice for how to use publicity in the 21st Century, including Blogs, Podcasting and Social Networking. It is the PR bible and sets the foundation for practical PR campaigns. Offer expert advice over the internet with podcasts
Send out an e-mail blast to quickly reach consumers
about the latest products or services
Connect with their clients on social networking sites
Conduct effective virtual seminars
Build out their website in order to build name recognition
Within Guerrilla Publicity, PR gurus, Jill Lublin and Rick Frishman, help those in business launch their publicity campaigns into the twenty-first century. This completely updated version of the publicity bible lays out the foundation of practical PR knowledge, while bringing everyone up to date with the latest Web-based publicity strategies. Throughout Guerrilla Publicity, readers learn how to capitalize on low-cost (and sometimes cost free) technologies so they can:
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<i>Guerrilla Publicity</i> - a well-known child of the Guerrilla Marketing Series—is an easy to use book that is perfect for every level of knowledge.
<li>Post regularly to LinkedIn (10.7K+ followers) and Twitter (6.1K+ followers)</li>
<li>Target local and national media
</li><li>Submit to all major industry reviewers
</li><li>Speak nationally</li>
Produktdetaljer
ISBN
9781642799293
Publisert
2020-11-12
Utgiver
Morgan James Publishing llc; Morgan James Publishing llc
Høyde
228 mm
Bredde
152 mm
Aldersnivå
G, 01
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
322