Foreword, Christopher Breward, Edinburgh College of Art, UK Introduction - Locating Fashion/Studies: Research Methods, Sites and Practices, Heike Jenss, Parsons School of Design, The New School, USA SECTION ONE: APPROACHING FASHION AND DRESS AS MATERIAL CULTURE Introduction, Heike Jenss, Parsons School of Design, The New School, USA 1. In Search of the Everyday: Museums, Collections and Representations of Fashion in London and New York, Cheryl Buckley, University of Brighton, UK, and Hazel Clark, Parsons School of Design, The New School, USA 2. ‘Humble’ Blue Jeans: Material Culture Approaches to Understanding the Ordinary, Global, and the Personal, Sophie Woodward, University of Manchester, UK SECTION TWO: EXPLORING FASHION PRACTICES THROUGH ETHNOGRAPHY Introduction, Heike Jenss, Parsons School of Design, The New School, USA 3. Ethnographic Entanglements: Memory and Narrative in the Global Fashion Industry, Christina Moon, Parsons School of Design, The New School, USA 4. Urban Fieldnotes: An Auto-Ethnography of Street Style Blogging, Brent Luvaas, Drexel University, USA 5. Recasting Fashion Image Production: An Ethnographic and Practice-Based Approach to Investigating Bodies as Media, Stephanie Sadre-Orafai, University of Cincinnati, USA 6. Exploring Creativity: An Ethnographic Approach to Studying Fashion Design Pedagogy, Todd Nicewonger, University of Gothenburg, Sweden SECTION THREE: MIXED METHODS Introduction, Heike Jenss, Parsons School of Design, The New School, USA 7. Fitting Sources – Tailoring Methods: A Case-Study of Martin Margiela and the Temporalities of Fashion, Francesca Granata, Parsons School of Design, The New School, USA 8. Mixing Qualitative and Quantitative Methods in Fashion Studies: Philosophical Underpinnings and Multiple Masculinities, Susan B. Kaiser, University of California, Davis, USA, and Denise N. Green, Cornell University, USA 9. Action! Or, Exploring Diffractive Methods for Fashion Research, Otto von Busch, Konstfack University College of Arts, Crafts and Design, Sweden 10. Editing Fashion Studies: Reflections on Methodology and Interdisciplinarity in The Encyclopedia of World Dress and Fashion, Joanne B. Eicher, University of Minnesota, USA Index

Through case studies focussing on the work of an international range of scholars, Fashion Studies examines how ethnographic and material culture methodologies can be applied effectively in fashion research practice.

This provocative and established series seeks to articulate the connections between culture and dress. ‘Dress’ is defined here in its broadest possible sense as any modification or supplement to the body. The series highlights the often interdisciplinary dialogue between identity and dress, cosmetics, coiffure and body alterations. Volumes are grounded in a wide range of disciplines including anthropology, sociology, art history and cultural studies.