This interdisciplinary collection rethinks the political economy of the digital market by asking what came before platforms and suggesting what might come after them. Addressing themes like internet decolonisation, the book makes a timely assessment of the impact of evolving connections between technology, information, society and markets.

1. Rethinking the Political Economy of Digital Markets – Anne Mette Thorhauge, Andreas Gregersen, Eva Iris Otto, Jacob Ørmen and Morten Axel Pedersen 2. Modes of Connectivity: On the Economic Ontology of Platforms – Vincent Manzerolle 3. Platforms and the Social Imaginary of Ordinary Life – Juan M. del Nido 4. Burdens of Legacy: Enumerative Accountability in Digital Markets – Vibodh Parthasarathi 5. Voice Intelligence and the Future of Engagement Metrics on Commercial Platforms – Joseph Turow 6. Brokering Data Markets: The Agentive Power of App Builders at the Edge of Platforms – Eva Iris Otto 7. The Political Economic Process of "Platformization": The Historical Trajectory of Alibaba – Elaine J. Yuan and Lin Zhang 8. Efficient and Illegitimate: Legitimacy Problems In the Platform Model – Andreas Gregersen and Jacob Ørmen 9. Player-Driven Economies and ‘Money At The Margins’: Game Items as Contingent Commodity Money – Anne Mette Thorhauge 10. After the Attention Economy: A Postdigital Anthropology of the Future - Morten Axel Pedersen

"This diverse set of empirically rigorous and conceptually nuanced inquiries combine to offer a refreshingly multi-sided vantage on platforms and their role in digital markets." Natasha D. Schüll, New York University