Beginning with an introduction that touches upon which part of the population is described as Millennial, the book also explores the Millennial psyche, marketing to Millennials, Millennials’ purchasing preferences, gender and sexuality among Millennials, and Millennials and their relation to postmodernism, among other things.

Chapter 1: Introduction.- Chapter 2: The Mind and Psyche of Millennials.- Chapter 3: A Sociology of Millennials.- Chapter 4: Myth and Millennials.- Chapter 5: Millennials and the Media.- Chapter 6: Marketing to Millennials.- Chapter 7: Millennials as Shoppers and Consumers.- Chapter 8: Postmodernism and Millennials.- Chapter 9: Politics and Millennials.- Chapter 10: Sexual Identity, Gender, and the Millennials.- Chapter 11: Coda.

This book provides a cultural studies analysis of Millennials and their impact on American culture and society. Beginning with an introduction that touches upon which part of the population is described as Millenial, the book also explores the Millennial psyche, marketing to Millennials, Millennials’ purchasing preferences, gender and sexuality among Millenials, and Millenials and their relation to postmodernism, among other things. Cultural Perspectives on Millenials is designed for students taking courses in cultural studies, sociology, American studies and related fields. It is written in an accessible style and makes use of numerous quotations from writers and thinkers who have written about Millennials. It is illustrated by the author. Arthur Asa Berger is Professor Emeritus of Broadcast and Electronic Communication Arts at San Francisco State University, USA. He is author or more than one hundred articles and seventy books on media, popular culture, humor, and tourism.

Offers a comprehensive look at the Millennial generation from one of the foundational academics in Media and Cultural Studies Includes research from marketers, psychiatrists, social theorists, and more on Millennials to offer a nuanced perspective Provides analyses based on large-scale data as well as qualitative studies

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