A Companion to Media Studies is a comprehensive collection that brings together new writings by some of the most respected canonical and contemporary media studies scholars. The result is a fascinating overview of the theories and methodologies that have produced this most interdisciplinary of fields.

Notes on Contributors. Acknowledgements. Introduction: Angharad N. Valdivia. Part I: Foundations:. 1. Feminist Media Perspectives: Margaret Gallagher (UNESCO). 2. New Horizons for Communication Theory in the New Media Age: Denis McQuail (University of Southampton). 3. From Modernization to Participation: The Past and Future of Development Communications in Media Studies: Robert Huesca (Trinity University). 4. Tensions between popular and alternative music: R.E.M. as an Artist-Intellectual: Robert Sloane (University of Illinois, Urbana-Champaign). Part II: Production:. 5. Approaches to Media History: John Nerone (University of Illinois, Urbana-Champaign). 6. Ethical Issues in Media Production: Sharon L. Bracci (University of North Carolina, Greensboro). 7. Digital Capitalism: A Status Report on the Corporate Commonwealth of Information: Dan Schiller (University of Illinois, Urbana-Champaign). 8. Media Production: Individuals, Organizations, Institutions: James S. Ettema & D. Charles Whitney (both University of Texas, Austin). 9. From the Playboy to the Hustler: Class, Race, and the Marketing of Masculinity: Gail Dines (Wheelock College) and Elizabeth R. Perea (University of Illinois, Urbana-Champaign). Part III: Media Content:. 10. Selling Survivor: The Use of TV News to Promote Entertainment: Matthew P. McAllister (Virginia Tech University). 11. Constructing Youth: Media, Youth and the Politics of Representation: Sharon R. Mazzarella (Ithaca College). 12. The Less Space We Take, the More Powerful We'll Be: How Advertising Uses Gender to Invert Signs of Empowerment and Social Equality: Vickie Rutledge Shields (Bowling Green State University). 13. Constructing a New Model of Ethnic Media: Image-Saturated Magazines as Touchstones: Melissa A. Johnson (North Carolina State University). 14. Out of India: Fashion Culture and the Marketing of Ethnic Style: Sujata Moorti (Old Dominion University). Part IV: Media Audiences:. 15. Resuscitating Feminist Audience Studies: Revisiting the Politics of Representation and Resistance: Radhika Parameswaran (Indiana University). 16. The Changing Nature of Audiences: From the Mass Audience to the Interactive Media User: Sonia Livingstone (London School of Economics and Political Science). 17. The Cultural Revolution in Audience Research: Virginia Nightingale (University of Western Sydney). 18. Practising Embodiment: Reality, Respect and Issues of Gender in Media Reception: Joke Hermes (University of Amsterdam). 19. Salsa as Popular Culture: Ethnic Audiences Constructing an Identity: Angharad N. Valdivia (University of Illinois, Urbana-Champaign). Part V: Effects:. 20. Race and Crime in the Media: Research from a Media Effects Perspective: Mary Beth Oliver (Penn State University). 21. The Appeal and Impact of Media Sex and Violence: Jennings Bryant & Dorina Miron (both University of Alabama). 22. The Role of Interactive Media in Children's Cognitive Development: Ellen A. Wartella (University of Texas, Austin), Barbara J. O'Keefe [Northwestern University] and Ronda M. Scantlin (University of Pennsylvania). 23. The Impact of Stereotypical and Counter-Stereotypical News on Viewer Perceptions of Blacks and Latinos: An Exploratory Study: Michael C. Casas and Travis L. Dixon (both University of Michigan). Part VI: Futures:. 24. Where We Should Go Next and Why We Probably Won't: An Entirely Idiosyncratic, Utopian and Unashamedly Peppery Map for the Future: John D. H. Downing (University of Texas, Austin). 25. All Consuming Identities: Race, Mass Media and the Pedagogy of Resentment in the Age of Difference: Cameron McCarthy (University of Illinois, Urbana-Champaign). 26. Expanding the Definition of Media Activism: Carrie A. Rentschler (University of Pittsburgh). 27. Realpolitik and Utopias of Universal Bonds: For A Critique of Technoglobalism: Armand Mattelart (University of Paris) (translated from the French by Samira Hassa). 28. Intellectual Property, Cultural Production, and the Location of Africa : Boatema Boateng (University of California, San Diego). Index.