A comprehensive collection that brings together writings by some canonical and contemporary media studies scholars. It provides an overview of the theories and methodologies that have produced this most interdisciplinary of fields. The contributors tackle a variety of concepts and controversies from qualitative and quantitative perspectives.

Notes on Contributors.Acknowledgements.Introduction: Angharad N. Valdivia.Part I: Foundations:1. Feminist Media Perspectives: Margaret Gallagher (UNESCO).2. New Horizons for Communication Theory in the New Media Age: Denis McQuail (University of Southampton).3. From Modernization to Participation: The Past and Future of Development Communications in Media Studies: Robert Huesca (Trinity University).4. Tensions between popular and alternative music: R.E.M. as an Artist-Intellectual: Robert Sloane (University of Illinois, Urbana-Champaign).Part II: Production:5. Approaches to Media History: John Nerone (University of Illinois, Urbana-Champaign).6. Ethical Issues in Media Production: Sharon L. Bracci (University of North Carolina, Greensboro).7. Digital Capitalism: A Status Report on the Corporate Commonwealth of Information: Dan Schiller (University of Illinois, Urbana-Champaign).8. Media Production: Individuals, Organizations, Institutions: James S. Ettema & D. Charles Whitney (both University of Texas, Austin).9. From the Playboy to the Hustler: Class, Race, and the Marketing of Masculinity: Gail Dines (Wheelock College) and Elizabeth R. Perea (University of Illinois, Urbana-Champaign).Part III: Media Content:10. Selling Survivor: The Use of TV News to Promote Entertainment: Matthew P. McAllister (Virginia Tech University).11. Constructing Youth: Media, Youth and the Politics of Representation: Sharon R. Mazzarella (Ithaca College).12. The Less Space We Take, the More Powerful We'll Be: How Advertising Uses Gender to Invert Signs of Empowerment and Social Equality: Vickie Rutledge Shields (Bowling Green State University).13. Constructing a New Model of Ethnic Media: Image-Saturated Magazines as Touchstones: Melissa A. Johnson (North Carolina State University).14. Out of India: Fashion Culture and the Marketing of Ethnic Style: Sujata Moorti (Old Dominion University).Part IV: Media Audiences:15. Resuscitating Feminist Audience Studies: Revisiting the Politics of Representation and Resistance: Radhika Parameswaran (Indiana University).16. The Changing Nature of Audiences: From the Mass Audience to the Interactive Media User: Sonia Livingstone (London School of Economics and Political Science).17. The Cultural Revolution in Audience Research: Virginia Nightingale (University of Western Sydney).18. Practising Embodiment: Reality, Respect and Issues of Gender in Media Reception: Joke Hermes (University of Amsterdam).19. Salsa as Popular Culture: Ethnic Audiences Constructing an Identity: Angharad N. Valdivia (University of Illinois, Urbana-Champaign).Part V: Effects:20. Race and Crime in the Media: Research from a Media Effects Perspective: Mary Beth Oliver (Penn State University).21. The Appeal and Impact of Media Sex and Violence: Jennings Bryant & Dorina Miron (both University of Alabama).22. The Role of Interactive Media in Children's Cognitive Development: Ellen A. Wartella (University of Texas, Austin), Barbara J. O'Keefe [Northwestern University] and Ronda M. Scantlin (University of Pennsylvania).23. The Impact of Stereotypical and Counter-Stereotypical News on Viewer Perceptions of Blacks and Latinos: An Exploratory Study: Michael C. Casas and Travis L. Dixon (both University of Michigan).Part VI: Futures:24. Where We Should Go Next and Why We Probably Won't: An Entirely Idiosyncratic, Utopian and Unashamedly Peppery Map for the Future: John D. H. Downing (University of Texas, Austin).25. All Consuming Identities: Race, Mass Media and the Pedagogy of Resentment in the Age of Difference: Cameron McCarthy (University of Illinois, Urbana-Champaign).26. Expanding the Definition of Media Activism: Carrie A. Rentschler (University of Pittsburgh).27. Realpolitik and Utopias of Universal Bonds: For A Critique of Technoglobalism: Armand Mattelart (University of Paris) (translated from the French by Samira Hassa).28. Intellectual Property, Cultural Production, and the Location of Africa : Boatema Boateng (University of California, San Diego).Index.