List of Figures and Tables x Notes on Contributors xiii Acknowledgments xix 1 Introduction 1P. David Marshall and Sean Redmond Part One The Genealogy of Celebrity Introduction 15P. David Marshall 2 The Moral Concept of Celebrity: A Very Short History Told as a Sequence of Brief Lives 21Fred Inglis 3 Brand Names: A Brief History of Literary Celebrity 39Loren Glass 4 The Changing Face of Celebrity and the Emergence of Motion Picture Stardom 58Gaylyn Studlar Part Two The Publics of Celebrity Introduction 79Sean Redmond 5 Celebrity, Participation, and the Public 83Graeme Turner 6 Celebrity, Convergence, and the Fate of Media Institutions 98Nick Couldry 7 Barack Obama, Media Spectacle, and Celebrity Politics 114Douglas Kellner 8 Construction of the Public Memory of Celebrities: Celebrity Museums in Japan 135Saeko Ishita Part Three Celebrity Value Introduction 155P. David Marshall 9 Hope Springs Eternal? The Illusions and Disillusions of Political Celebrity 161Andrew Tolson 10 Winning Isn’t Everything. Selling Is: Sports, Advertising, and the Logic of the Market 177Ellis Cashmore 11 From Celebrity to Influencer: Tracing the Diffusion of Celebrity Value across the Data Stream 194Alison Hearn and Stephanie Schoenhoff Part Four Global Celebrity Introduction 213Sean Redmond 12 Recognition, Gratification, and Vulnerability: The Public and Private Selves of Local Celebrities 219Kerry O. Ferris 13 “Tweeting the Good Causes”: Social Networking and Celebrity Activism 235Liza Tsaliki 14 Celebrity Diplomats: Differentiation, Recognition, and Contestation 258Andrew F. Cooper 15 Brand Bollywood Care: Celebrity, Charity, and Vernacular Cosmopolitanism 273Pramod K. Nayar Part Five Celebrity Screens/Technologies of Celebrity Introduction 289P. David Marshall 16 Celevision: Mobilizations of the Television Screen 295Misha Kavka 17 Stardom, Celebrity, and the Moral Economy of Pretending 315Barry King 18 You May Know Me from YouTube: (Micro-)Celebrity in Social Media 333Alice E. Marwick Part Six Emotional Celebrity Introduction 351Sean Redmond 19 Frontierism: “The Frontier Thesis,” Affect, and the Category of Achieved Celebrity 355Chris Rojek 20 The Democratization of Celebrity: Mediatization, Promotion, and the Body 371Olivier Driessens 21 Sensing Celebrities 385Sean Redmond Part Seven Celebrity Embodiment Introduction 401Tamara Heaney and Sean Redmond 22 The Ambivalent Irishness of Denis Leary and Kathy Griffin 407Diane Negra 23 Neymar: Sport Celebrity and Performative Cultural Politics 421David L. Andrews, Victor B. Lopes, and Steven J. Jackson 24 Digital Shimmer: Popular Music and the Intimate Nexus between Fan and Star 440Toija Cinque Part Eight Celebrity Identification Introduction 457P. David Marshall 25 From Para-social toMultisocial Interaction: Theorizing Material/Digital Fandom and Celebrity 463Matt Hills 26 The Everyday Use of Celebrities 483Joke Hermes and Jaap Kooijman 27 Exposure: The Public Self Explored 497P. David Marshall Index 519
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