The book demonstrates how to create RADIO DRAMAS that encourage people to make positive behavioral changes to improve their lives. It provides instructions, examples, and samples on the creation of serial or stand-alone radio dramas that will attract the attention of audiences.The book teaches people how to: • Create RADIO DRAMAS that will appeal to a select audience • Create characters that represent and attract the target audience • Introduce subtle and convincing ways to improve the standard of living of the audience • Conduct design workshops for preparing design documents that help script writers create ‘convincing’ dramas containing the behavior-change message accurately
Les mer
How to create radio dramas that encourage positive behavior change
Definitions Prologue 1: INTRODUCTION TO ENTERTAINMENT–EDUCATION RADIO DRAMA Radio Drama for Behavior Change The Design Approach: The Design Document The Design Approach: The Design Team The Design Approach: The Design Workshop II: FOR THE PROGRAM MANAGER Starting Up the Radio Serial Drama Project The Program Manager and the Writing Process The Preproduction Phase The Production Phase Guidelines for Radio Actors Pilot Testing the Scripts III: FOR THE WRITER Writing Entertainment–Education Drama Blending Story and Message in the Drama Plot Character Development Developing the Setting Writing for the Ear Scene Development The Finished Script and the Writer’s Checklist Success of Radio Entertainment–Education Programs Credits Appendix A: Sample Design Document Appendix B: For the Design Workshop Appendix C: Design Workshop Question Guide Appendix D: Journey of Life Episode Synopsis References and Select Bibliography Index
Les mer

Produktdetaljer

ISBN
9789351501664
Publisert
2015-12
Utgave
2. utgave
Utgiver
Vendor
SAGE Publications India Pvt Ltd
Vekt
520 gr
Høyde
241 mm
Bredde
184 mm
Aldersnivå
U, P, 05, 06
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
320

Forfatter

Om bidragsyterne

Esta de Fossard is part-time Lecturer, Johns Hopkins University, Washington, D.C., USA. She was a senior communication advisor at Johns Hopkins University’s Bloomberg School of Public Health, Center for Communication Programs. She previously taught at the universities of Southern California and Ohio, as well as at George Mason University in Virginia. de Fossard has served as an international freelance consultant for numerous projects using radio or television for behavior change or classroom education. Her role involves assisting with curriculum design, training, production, and evaluation of the media campaign. Her practical experience in using media for behavior change spans 60 countries in Asia, Africa, and Latin America. She is also a prolific author with more than 50 books, both for adults and children, to her credit. She recently received The Heritage Award from Johns Hopkins University, a prestigious award that reflects ‘the University’s gratitude and appreciation to its alumni and members who have contributed outstanding service to the progress of the university over an extended period of time’. Her books on Social or Behavior Change include: 1. “Communication for Behavior Change” series (with SAGE India) Volume 1: Writing and Producing Radio Dramas (2005) Volume 2 (with John Riber): Writing and Producing for Television and Film (2005) Volume 3 (with Michael Bailey): Communication for Behavior Change: Using Edu-tainment for Distance Education in Community Work (2008). 2. How to Design and Produce Radio Serial Drama for Social Change: A Program Manager’s Guide. 3. How to Write a Radio Serial Drama for Social Development: A Script Writer’s Manual. 4. Writing for Interactive Radio Instruction.