Contents: Preface 1. Introduction 2. Digital platform origins and novelty 3. Economic analysis of platforms 4. Technologies and datafication practices 5. Self-regulation and alternative business models 6. Policy, regulation and alternative platform provision 7. Global perspectives 8. Conclusion References Index

'This Advanced Introduction provides a much-needed analysis of digital platforms and their major influence on society. What makes Mansell and Steinmueller's book stand out is that it looks at platforms not only through the lens of neo-classical economics, but also of institutional economics and critical political economy, comprehensively demonstrating how these theories differ in their assessment of both consequences of platforms and the need for regulation and non-commercial alternatives.' --Manuel Puppis, University of Fribourg, Switzerland'This is a timely and useful overview of the multifaceted roles of digital platforms by two leading experts in the field. The book presents an insightful discussion of three different economic perspectives on the benefits and dangers of digital platforms. It also addresses the most critical issues concerning users, policy makers, platform operators and society as a whole, identifying reforms that may be necessary. Highly recommended for an understanding of the challenges ahead.' --Franco Malerba, Bocconi University, Italy'Digital platforms are the dominant new business model of the digital economy. With Advanced Introduction to Platform Economics, Mansell and Steinmueller have written a wonderfully accessible and insightful treatise which will be extremely valuable to all students who want to understand digital platforms' economic mechanisms and their social consequences.' --Annabelle Gawer, University of Surrey, UK