The authors, a library educator and a practicing librarian, bring a wealth of practical experience and research knowlage that is utilized effectivly in the presentation of each topic....[f]aculty and students in schools of library and information science, public library administrators, and librarians involved with collection development in all types of public libraries. - <i>ARBA Online</i>

The person who can invest the time and effort will find his or her reward in the rich mine of very credible information that has been gathered and presented within these pages....^IThe Responsive Public Library^R makes an important contribution to the study of marketing principles as they are applied to developing a quality public library collection. - <i>Marketing Library Services</i>

With considerable enthusiasm, the authors recommend what some librarians may consider drastic levels of analysis, planning, change, and management. Implementation of marketing concepts and practices should 'permeate the organization' to ensure 'relevance, value, and cost-effectiveness.'. . . Thorough, readable, and very well organized. . . . Recommended for all public libraries. . . . Much of this material could also apply to academic libraries. - <i>Reference & User Services Quarterly</i>