Drawing on the authors′ thirty years of combined experience in the field, this authoritative, step-by-step guide to conducting focus groups features dedicated chapters on all aspects of the research process. Loaded with real world research examples from across the social sciences, and learning features such as ′expert advice′ and ′concepts and theories′ boxes, as well as end of chapter exercises and further reading, this is the perfect manual for novice researchers who want to conduct a successful focus group.  
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Drawing on the authors′ 30 years of combined experience in the field, this authoritative, step-by-step guide to conducting focus groups features dedicated chapters on all aspects of the research process.
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Part 1 - What is a focus group? Chapter 1: Outlining the focus group Chapter 2: Dealing with ethical challenges Part 2 - Planning and designing Chapter 3: Designing a focus group research Chapter 4: Mixing the focus group with other techniques Chapter 5: Choosing and recruiting the focus group participants Chapter 6: Designing focus group tools Part 3 - Conducting Chapter 7: Moderating the focus group Chapter 8: Observing the focus group Chapter 9: Running the focus group Part 4 - Analysing and writing up Chapter 10: Transcribing and analysing the focus group content Chapter 11: Analysing the focus group relational and technical dimensions Chapter 12: Interpreting and reporting the focus group results Appendix - Tools References
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Produktdetaljer

ISBN
9781526445612
Publisert
2020-10-26
Utgiver
Vendor
SAGE Publications Ltd
Vekt
630 gr
Høyde
242 mm
Bredde
170 mm
Aldersnivå
U, 05
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
368

Om bidragsyterne

Ivana Acocella is Lecturer of Sociology at the University of Florence (Italy). Since 2002, she has taught Methodology and Research Methods for the Social Sciences. She currently teaches Sociology of Migration and Qualitative Research. Her research focuses on epistemological and methodological assessment of qualitative research approaches.   Silvia Cataldi, PhD, is Associate Professor of sociology at Sapienza University of Rome (Italy). Her research focuses on methodological aspects of social research and emerging cultural and social identity models, and she is involved in many European projects.