"It's amazing how much sensible advice and clear description Bill Gillham has managed to squeeze into a mere hundred pages" Pam Woolner, Learning and Teaching Update
Carrying out a survey is a common element in postgraduate study and professional practice. Surveys are usually done badly but could easily be done to a higher standard by using the straightforward guidance provided in "Small -Scale Social Survey Methods". In this practical and introductory book Gillham provides guidance on: finding the right group to respond to the survey; developing the right questions to ask; understanding the different types of sampling; and analysing the data produced by the survey. "The Real Word Research" series provides readers in a variety of fields - academia, business and the professions - with accessible concise and reliable guides to all of the important aspects of research projects and their methods.
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Helps in carrying out better surveys. This book provides guidance on: finding the right group to respond to the survey; developing the right questions to ask; understanding the different types of sampling; and analysing the data produced by the survey.
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1. Social Survey: Basic Issues; 2. Sampling: Probability or Random Methods; 3. Non-probability Sampling Methods; 4. Gaining Access to the Relevant Group; 5. Focusing Survey Topics and Questions; 6. The Relationship between Questions and Answers; 7. Refining the Question; 8. The Trialling Stage; 9. Designing Questionnaires and Interview Schedules; 10. The Piloting Stage; 11. Running the Main Study; 12. Descriptive Data Analysis; 13. Statistical Analysis; 14. Content Analysis; 15. Interpretation and Writing up.
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This practical and introductory book provides guidance on how to conduct a successful survey.
Conducting a social survey is one of the most common research methods. It involves surveying a sample of the population regarding a certain topic. It is a method used by a wide range of people from the government to research students.
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The Real Word Research series provides readers in a variety of fields - academia, business and the professions - with accessible concise and reliable guides to all of the important aspects of research projects and their methods.
Les mer
Produktdetaljer
ISBN
9780826496300
Publisert
2008-01-10
Utgiver
Vendor
Continuum International Publishing Group Ltd.
Høyde
216 mm
Bredde
138 mm
Aldersnivå
P, 06
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
128
Forfatter
Series edited by