Do you want to understand and apply qualitative research methods in a digital context? This book will help you navigate the complexities of digital access and fluency, ensuring a broad lens on research methodologies. From step-by-step guides to innovative frameworks, each chapter is crafted to give you the confidence to carry out cutting-edge qualitative research. This book will provide you with ·       The knowledge you need to advance your qualitative research understanding across all disciplines. ·       A practical reflection of the application of relevant research methodologies. ·       An overview of research ideas, cases, and examples. With a wealth of exercises and examples, this book will become a reference point for qualitative research in the digital context by adopting a case-in-point approach for students across all social science disciplines.
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A broad introduction to qualitative research which understands that the digital world is diverse, multidisciplinary, and global. It embeds new methods into the established curriculum bringing new energy to one of SAGE’s core markets.
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Chapter 1: Philosophies of Research Chapter 2: Research Design Ethics Chapter 3: Digital Ethnography, Netnography, and Online Immersion Chapter 4: Digital Dairy Chapter 5: ALARA Model of information Search Opening Case Vignette Chapter 6: Screencasting Chapter 7: Online Interviews Chapter 8: Online Focus Group Discussions Chapter 9: The e-Delphi Method Chapter 10: Discourse Analysis Chapter 11: Thematic Analysis Chapter 12: Content Analysis Chapter 13: Data Management Plan Chapter 14: Contemplating the advances of Digital Technology.
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Produktdetaljer

ISBN
9781529621525
Publisert
2024-12-03
Utgiver
Vendor
SAGE Publications Ltd
Vekt
690 gr
Høyde
242 mm
Bredde
170 mm
Aldersnivå
U, 05
Språk
Product language
Engelsk
Format
Product format
Innbundet
Antall sider
320

Om bidragsyterne

Emmanuel Mogaji is an Associate Professor in Marketing at Keele University, UK. Prof. Varsha Jain, Ph.D., is a globally renowned professor of integrated marketing communications and AG Krishnamurthy, chair professor of marketing and co-chairperson of research at MICA (India). Himani Sharma is a Research Fellow under Fellowship Programme in Management (FPM) at MICA, India.